Westward Gold to be Featured in Short-Form Documentary Series Airing in the United States
Westward Gold to be Featured in Short-Form Documentary Series
Airing in the United States
Vancouver, British Columbia, April 4 , 2022 – Westward Gold Inc. (CSE: WG, OTCQB: WGLIF , FSE: IM50 )
(“Westward” or the “Company”) is pleased to announce that it will be a featured company on the educational
short-form documentary series “Viewpoint with Dennis Quaid” (“Viewpoint”). The long-running series, hosted by
the well-known actor, produces educational documentaries on a range of topics including business, technology,
travel, health, and culture – with a focus on highlighting innovation around the world. Viewpoint is distributed
nationwide in the United States through public television stations and major networks (See ‘ Content &
Distribution’ section below for additional details) . Previous episodes of the series can be viewed online at
www.viewpointproject.com/dennis-quaid-ptv-segments/.
Background
In August of 2021, Viewpoint producers reached out to Westward as part of their search for a featured company
to headline a planned episode on junior mining and exploration in the U.S. After several weeks of discussions with
senior producers and writers, the Company was chosen and offered the chance to participate. Given the
educational aim of the series, one of the primary goals of the episode would be to bring attention to innovative
technologies and their impact on mineral exploration. Westward’s use of hyperspectral core imaging fit this
mandate, and was a significant contributing factor in Viewpoint’s selection.
Westward management along with a Viewpoint production team were in Nevada in De cember of 2021 to
complete filming. In addition to the final products designed for television release, the Company will also retain all
the high-definition raw footage (5+ hours) for potential future use.
Content & Distribution
There were two segments produced for television release:
Public Television Segment
This 5-minute documentary segment aims to educate its audience about the featured topic of the episode – in
Westward’s case – the business and technology of mining exploration in the United States. The segment is
distributed via public television stations (including PBS) in all 50 states, and bridges the gap between 55 -minute
and/or 25-minute shows. Each public television station will have the right to air the segment for one year, and on
average these segments appear 45-60 times per quarter, reaching approximately 60 million households.
Westward’s episode can be viewed online here: www.youtube.com/watch?v=1bsxkDM6Gb0. An introduction to
the subject matter by host Dennis Quaid will be added to the video for its television release , and a irings are
currently expected to begin in June of 2022.
Educational Commercial Spot for Major Networks
This 60-second educational commercial segment is designed for distribution via major networks in the U.S. It will
air once nationally, and 400 times regionally in the top 100 most populous cities. Viewership is estimated at
approximately 84 million households, and all airings will occur between 6 - 11 p.m. local time. Example networks
which will carry the segment include CNBC, FOX Business, Bloomberg TV, Discovery Channel, History Channel,
National Geographic and HLN.
Westward’s 60-second segment can be viewed online here: www.youtube.com/watch?v=S2v1tNGP6fI and airings
are currently expected to begin in June of 2022.
Colin Moore, President and CEO of Westward, noted: “We were thrilled to be selected as a featured company for
Viewpoint, and it was a great experience working with their team . Despite mining’s position as a vital global
industry, it is often not well-understood by the public, and educational platforms such as these offer a chance to
shed some light on what it is that we do. The potential for increased brand awareness for Westward in the U.S. is
a welcome by-product of the broad distribution these videos will receive.”
In total, Westward was responsible for paying a participation fee, and crew travel fees, for an aggregate of
US$27,900. The large majority of costs were covered through p ublic television funding sources for the series.
Viewpoint estimates that costs for a comparable, unsubsidized project (including filming, editing, airings,
distribution, Dennis Quaid, ownership, licencing rights, etc.) would typically total in excess of US$250,000.
About Westward Gold
Westward Gold is a mineral exploration company focused on developing the Toiyabe, Turquoise Canyon, and East
Saddle Projects located in the Cortez Hills area of Lander County, Nevada. From time to time, the Company may
also evaluate the acquisition of other mineral exploration assets and opportunities.
For further information contact:
Colin Moore
President, CEO & Director
Westward Gold Inc.
Tel: +1 (647) 403 0391
www.westwardgold.com
The Canadian Securities Exchange has neither approved nor disapproved the contents of this news release. The
Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this news release.
Forward-looking statements or information are subject to a variety of known and unknown risks, uncertainties and
other factors that could cause actual events or results to differ from those refle cted in t he forward -looking
statements or information, including, without limitation, the need for additional capital by the Company through
financings, and the risk that such funds may not be raised; the speculative nature of exploration and the stages of
the Company’s properties; the effect of changes in commodity prices; regulatory risks that development of the
Company’s material properties will not be acceptable for social, environmental or other reasons, availability of
equipment (including drills) and personnel to carry out work programs, that each stage of work will be completed
within expected time frames, that current geological models and interpretations prove correct, the results of
ongoing work programs may lead to a change of exploration prio rities, and the efforts and abilities of the senior
management team. This list is not exhaustive of the factors that may affect any of the Company’s forward-looking
statements or information. These and other factors may cause the Company to change its exploration and work
programs, not proceed with work programs, or change the timing or order of planned work programs. Although
the Company has attempted to identify important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated, described or intended. Accordingly,
readers should not place undue reliance on forward-looking statements or information. The Company’s forward-
looking statements and information are based on the assumptions, beliefs, expectations, and opinions of
management as of the date of this press release, and other than as required by applicable securities laws, the
Company does not assume any obligation to update forward-looking statements and information if circumstances
or management’s assumptions, beliefs, expectations or opinions should change, or changes in any other events
affecting such statements or information.