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Sierra Madre Samples 18.2 G/T GOLD and 65.2 G/T Silver at Newly Acquired LA Tigra, IN Nayarit, Mexico

Drill Results Sampling & Geoscience Results

SIERRA MADRE SAMPLES 18.2 G/T GOLD AND 65.2 G/T SILVER AT NEWLY ACQUIRED LA

TIGRA, IN NAYARIT, MEXICO

Vancouver, British Columbia – October 28, 2021 – Sierra Madre Gold and Silver Ltd. (TSXV: SM)

("Sierra Madre" or the "Company") is pleased to provide an update on its La Tigra Gold and

Silver project located in the State of Nayarit, Mexico. La Tigra is located approximately 148 km

north of Sierra Madre’s Tepic project.

Assays have been received for 319 reconnaissance samples with values ranging from <0.005 to

18.2 grams per tonne gold (“g/t Au”). The average gold grade of all samples received to date

is 0.48 g/t Au with 32 samples greater than 1.0 g/t Au and 10 samples greater than 3.0 g/t Au.

Silver values range from <0.5 to 65.2 g/t silver (“Ag”) and average 3.99 g/t Ag with 30 samples

greater than 10 g/t Ag and 4 samples greater than 30 g/t Ag.

Two structural systems have been identified that host gold and/or silver mineralization. A gold

rich quartz-barite-hematite system which strikes to the northwest and dips 35 to 45 degrees to

the southwest. The stacked nature of these structures is shown in the section below.

AuEq is calculated using a 75:1 silver gold ratio.

The second system is silver dominant with base metals which strikes to the northeast and dips

55 to 70 degrees to the southeast.

Gregory K. Liller, Sierra Madre’s Executive Chairman and COO commented, “The recognition of stacked

veins within this gold rich structural system adds to the properties potential. This means that the

upcoming Phase 1 drillholes will have multiple targets in each hole, increasing the efficiency of every

drilling dollar spent.”

Based on the results obtained thus far a trenching program is underway along with continuous

channel sampling of road cuts where veining, stockworking and alteration is exposed. Data

from the trenching program will be used to refine the Phase 1 drilling program which will start

upon receipt of permits.

Geo Digital Imagen de México SA de CV was contracted to provide satellite imagery, digital

terrain models, and topographic maps. The project area was then divided into 27 blocks for

detailed geologic mapping at a 1:2,000 scale. Mapping of the area is approximately 80%

completed.

Sierra Madre Gold and Silver Best Practice

Sierra Madre is committed to best practice standards for all exploration and sampling activities.

The Company’s exploration programs have been conducted following CIM Exploration Best

Practice Guidelines which are incorporated by reference i n NI 43 -101. Analytical quality

assurance and quality control procedures include the systematic insertion of blanks, standards

and duplicates into the sample strings. Samples are placed in sealed bags and shipped directly to

Bureau Veritas Lab located in D urango, Mexico for 30 gram gold fire assay and multi -element

analyses by acid digestion.

Qualified Person

Mr. Gregory Smith, P. Geo, Director of Sierra Madre, is a Qualified Person as defined by NI 43 -

101, and has reviewed and approved the technical da ta and information contained in this news

release. Mr. Smith has verified the technical and scientific data disclosed herein.

About the Company

Sierra Madre Gold and Silver Ltd. is a mineral exploration company, currently focused on the

acquisition, exploration and development of the Tepic and La Tigra Properties in Nayarit, Mexico.

The Company has an experienced management team with a proven track record of wealth

creation in Mexico through project discovery, advancement, and monetization. Sierra Madre’s

key objective is to advance exploration on the Tepic and La Tigra Properties to determine whether

they contain commercially exploitable deposits of precious or base metals.

On behalf of the board of directors of Sierra Madre Gold and Silver Ltd.,

“Alexander Langer”

Alexander Langer

President, Chief Executive Officer and Director

Contact:

[email protected]

Cautionary Note

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in

the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of

this news release.

This press release contains "forward -looking information" and "forward -looking statements"

within the meaning of applicable securities legislation. The forward-looking statements herein are

made as of the date of this press release only, and the Company does not assume any obligation

to update or revise them to reflect new information, estimates or opinions, future events or results

or otherwise, except as required by applicable law. Often, but not always, forward -looking

statements can be identified by the use of words such as "plans", "expects", "is expected",

"budgets", "scheduled", "estimates", "forecasts", "predicts", "projects", "intends", "targets",

"aims", "anticipates" or "believes" or variations (including negative variations) of such words and

phrases or may be identified by statements t o the effect that certain actions "may", "could",

"should", "would", "might" or "will" be taken, occur or be achieved. Forward-looking information

in this press release includes, but is not limited to, statements with respect plans for the La Tigra

property, including the prospect of preparing a technical report containing a mineral resource

estimate. Forward -looking statements and information are subject to various known and

unknown risks and uncertainties, many of which are beyond the ability of the Company to control

or predict, that may cause the Company’s actual results, performance or achievements to be

materially different from those expressed or implied thereby, and are developed based on

assumptions about such risks, uncertainties and other factors set out herein, including, but not

limited to, the risk that the La Tigra Property may not yield the results expected and the general

risk factors related to exploration and development as are set out under the heading "Risk

Factors" in the Company's final long form non-offering prospectus dated March 31, 2021 available

for review on the Company's profile at www.sedar.com. Such forward -looking information

represents management's best judgment based on information currently available. No forward -

looking statement can be guaranteed and actual future results may vary materially. Accordingly,

readers are advised not to place undue reliance on forward-looking statements or information.