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Sierra Madre Drilling Intersects 5.95 Meters of 7.11 G/T GOLD and 10.7 Meters of 4.26 G/T GOLD at LA Tigra Project, Nayarit

Drill Results

SIERRA MADRE DRILLING INTERSECTS 5.95 METERS OF 7.11 G/T GOLD AND 10.7

METERS OF 4.26 G/T GOLD AT LA TIGRA PROJECT, NAYARIT

Vancouver, British Columbia – July 13, 2023 – Sierra Madre Gold and Silver Ltd. (TSXV: SM) ("Sierra Madre"

or the "Company") is pleased to announce the results of four additional drill holes from the Phase I drill

program at its La Tigra Gold/Silver Project in the State of Nayarit, Mexico.

The results for holes LTDH004 through TLDH007 are tabulated below.

Drill hole From (m) To (m) Intercept

(m) Gold g/t Silver g/t AuEq g/t

LTDH004 45.50 51.50 6.0 0.37 3.0 0.40

and 328.10 328.90 0.8 1.29 2.4 1.32

and 328.10 331.70 3.6 0.45 4.0 0.50

LTDH005 12.00 32.00 20.0 2.49 9.0 2.60

Includes 15.80 26.50 10.7 4.26 14.0 4.45

LTDH006 55.50 61.45 5.95 7.11 10.55 7.25

Includes 59.05 60.65 1.6 24.35 10.20 24.49

LTDH006 66.85 67.80 0.95 4.16 9.0 4.28

LTDH007 24.35 25.50 1.15 1.63 12.0 1.79

1. Length-weighted averages from uncut assays

2. Intervals reported are hole lengths with true width estimated to be 90% or greater

3. *Gold silver ratio used to calculate AuEq is 75 g/t Ag to 1 g/t Au

4. 0.4 g/t AuEq external cut off

Gregory K. Liller, Executive Chairman and Chief Operating Officer commented “The drilling program at La

Tigra continues to deliver strong results with some intercepts being wider than initially expected. These

results continue to expand on the positive results to date at La Tigra.”

The Phase I drilling program at La Tigra was designed using the data acquired from extensive surface

mapping, sampling and trenching programs. This work has defined a 3.5 km long structural corridor with

stacked northwest striking structures. Results for the first three holes from this Phase 1 program were

released on May 24, 2022.

The structures at La Tigra dip at 40⁰ to 45⁰ and holes 1 and 2 were drilled at -45⁰ and hole 3, -53⁰. As such

the true width of the intersections are approximately +90% of the intersected length.

The following map shows the locations of the holes.

About Sierra Madre

Sierra Madre Gold & Silver (TSX.V: SM) is a precious metals development and exploration company,

focused on evaluating the potential of restarting the La Guitarra Mine in the Temascaltepec mining

district, Mexico, and the exploration and development of its Tepic and La Tigra properties in Nayarit,

Mexico. The La Guitarra Mine is a permitted, past-producing underground mine which includes a 550 t/d

processing facility that operated until mid-2018.

The +2,600 ha Tepic Project hosts low -sulphidation epithermal gold and silver mi neralization with an

existing historic resource. La Tigra, located 148 km north of Tepic, has been mined historically; Sierra

Madre´s maiden 2022 drill program at the site intercepted shallow mineralization.

Sierra Madre´s management has played key roles f or managing exploration and development of more

than 22Moz gold and 600Moz silver in combined reserves and resources. Sierra Madre´s team of

professionals has collectively raised over $1B for mining companies.

On behalf of the board of directors of Sierra Madre Gold and Silver Ltd.,

“Alexander Langer”

Alexander Langer

President, Chief Executive Officer and Director

Contact:

[email protected]

Sierra Madre Gold and Silver Best Practice

Sierra Madre is committed to best practice standards for all exploration and sampling activities. The

Company´s exploration programs have been conducted following CIM Exploration Best Practice

Guidelines which are incorporated by reference in NI 43-101. Analytical quality assurance and quality

control procedures include the systematic insertion of blanks, standards and duplicates into the sample

strings. Samples are placed in sealed bags and shipped directly to Bureau Veritas Lab located in

Durango, Mexico or ALS Chemex in Guadalajara, Mexico for 30 gram gold fire assay, Aqua Regia

digestion for silver and multi-element analyses by four acid digestion.

Qualified Person

Mr. Gregory Smith, P. Geo, Director of Sierra Madre, is a Qualified Person as defined by NI 43-101, and

has reviewed and approved the technical data and information contained in this news release. Mr.

Smith has verified the technical and scientific data disclosed herein.

Cautionary Note

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the

policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news

release.

This press release contains "forward -looking information" and "forward -looking statements" within the

meaning of applicable securities legislation. The forward -looking statements herein are made as of the

date of this press release only, and the Company does not assume any obligation to update or revise them

to reflect new information, estimates or opinions, future events or results or otherwise, except as required

by applicable law. Often, but not always, forward-looking statements can be identified by the use of words

such as "plans", "expects", "is expected", "budgets", "scheduled", "estimates", "forecasts", "predicts",

"projects", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative

variations) of such words and phrases or may be identified by statements to the effect that certain actions

"may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. Forward -looking

information in this press release includes, but is not limited to, statements with respect to the completion

of the Transaction on the terms set out in the definitive agreement (or at all) and the ability of the Company

to obtain requisite corporate and regulatory approvals for the Transaction, including but not limited to the

approval of the Exchange, Mexican antitrust appro val and other governmental approvals as currently

anticipated.

In making the forward-looking statements included in this news release, the Company has applied several

material assumptions, including that the Company will be able to receive all required regulatory approvals

by the timelines currently anticipated (or at all); and that the Company will be able to complete the

Transaction on the terms of the definitive agreement. Forward -looking statements and information are

subject to various known and unknown risks and uncertainties, many of which are beyond the ability of the

Company to control or predict, that may cause the Company´s actual results, performance or achievements

to be materially different from those expressed or implied thereby, and are devel oped based on

assumptions about such risks, uncertainties and other factors set out herein, including, but not limited to,

the risk that the Company is not able to complete Transaction on the terms set out in the definitive

agreement (or at all) and the risk that the Company is unable to obtain requisite corporate and regulatory

approvals, including but not limited to the approval of the TSX Venture Exchange, the Mexican antitrust

approval and governmental approval as currently anticipated.

Such forward -looking information represents management´s best judgment based on information

currently available. No forward-looking statement can be guaranteed and actual future results may vary

materially. Accordingly, readers are advised not to place undue reliance on forward-looking statements or

information.

SOURCE: Sierra Madre Gold and Silver