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Sierra Madre Announces the Start of Phase 2 Drillng at the Tepic Project, Nayarit, Mexico

Corporate Updates

SIERRA MADRE ANNOUNCES THE START OF PHASE 2 DRILLNG AT THE TEPIC PROJECT,

NAYARIT, MEXICO

Vancouver, British Columbia – February 8, 2022 – Sierra Madre Gold and Silver Ltd. (TSXV: SM,

OTCQB: SMDRF) ("Sierra Madre" or the "Company") is pleased to announce commencement of

its Phase II drill program at its Tepic Silver Gold project, located in Nayarit, Mexico. With the

success of the ongoing field work activities; including trenching, Sierra Madre has also increased

its permitted drill pads from 47 to 182 drill pads with SEMERNAT, the Mexican federal

environmental agency. This will allow the Company to potentially drill in excess of 300 holes,

utilizing the same drill pads with offset drilling. The Company has also secured exploration

agreements with all surface owners in the areas to be drilled.

The drilling contractor, Tecindyser S.A. de C.V., has mobilized one core rig to the project site.

The plan is to move the drilling equipment back and forth between the Tepic and La Tigra

projects so as to ensure assay results are available before off set or step out drilling is begun.

Additional rigs will be added as the assays data flow increases to ensure maximum efficiency.

Tepic drilling will initially focus primarily on areas in and adjacent to historic drilling. New

targets are to be methodically tested and as new assay data is acquired more drilling will be

conducted on the new discovery targets developed by the company’s 2021 work activities.

Gregory K. Liller, Executive Chairman and COO of Sierra Madre states, “Our Phase II drilling

program at Tepic has been designed using the data we have acquired during our extensive

surface mapping, sampling and trenching programs; together with the valuable insights we

gained from our Phase I drilling program. I am very pleased with the progress we have achieved

since listing of the company in April of 2021.”

Alexander Langer, President & CEO of Sierra Madre stated, “We are delighted to have been able

to increase budgets to further delineate potential resources in anticipation of an updated NI 43-

101 resource report, at completion of the Phase II drilling program.”

About Sierra Madre

Sierra Madre Gold and Silver Ltd. is a mineral exploration company, currently focused on the

acquisition, exploration and development of the Tepic and La Tigra Properties in Nayarit, Mexico.

The Company has an experienced management team with a proven trac k record of wealth

creation in Mexico through project discovery, advancement, and monetization. Sierra Madre’s

key objective is to advance exploration on the Tepic and La Tigra Properties to determine whether

they contain commercially exploitable deposits of precious or base metals.

On behalf of the board of directors of Sierra Madre Gold and Silver Ltd.,

“Alexander Langer”

Alexander Langer

President, Chief Executive Officer and Director

Contact:

[email protected]

Sierra Madre Gold and Silver Best Practice

Sierra Madre is committed to best practice standards for all exploration and sampling activities.

The Company’s exploration programs have been conducted following CIM Exp loration Best

Practice Guidelines which are incorporated by reference in NI 43 -101. Analytical quality

assurance and quality control procedures include the systematic insertion of blanks, standards

and duplicates into the sample strings. Samples are placed in sealed bags and shipped directly to

Bureau Veritas Lab located in Durango, Mexico for 30 gram gold fire assay and multi -element

analyses by acid digestion.

Qualified Person

Mr. Gregory Smith, P. Geo, Director of Sierra Madre, is a Qualified Person as defined by NI 43 -

101, and has reviewed and approved the technical data and information contained in this news

release. Mr. Smith has verified the technical and scientific data disclosed herein.

Cautionary Note

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in

the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of

this news release.

This press release contains "forward -looking information" and "for ward-looking statements"

within the meaning of applicable securities legislation. The forward-looking statements herein are

made as of the date of this press release only, and the Company does not assume any obligation

to update or revise them to reflect new information, estimates or opinions, future events or results

or otherwise, except as required by applicable law. Often, but not always, forward -looking

statements can be identified by the use of words such as "plans", "expects", "is expected",

"budgets", "scheduled", "estimates", "forecasts", "predicts", "projects", "intends", "targets",

"aims", "anticipates" or "believes" or variations (including negative variations) of such words and

phrases or may be identified by statements to the effect that certain actions "may", "could",

"should", "would", "might" or "will" be taken, occur or be achieved. Forward-looking information

in this press release includes, but is not limited to, statements with respect plans for the La Tigra

property, including the prospect of preparing a technical report containing a mineral resource

estimate. Forward -looking statements and information are subject to various known and

unknown risks and uncertainties, many of which are beyond the ability of the Company to control

or predict, that may cause the Company’s actual results, performance or achievements to be

materially different from those expressed or implied thereby, and are developed based on

assumptions about such risks, uncertainties and other factors set out herein, including , but not

limited to, the risk that the La Tigra Property may not yield the results expected and the general

risk factors related to exploration and development as are set out under the heading "Risk

Factors" in the Company's final long form non-offering prospectus dated March 31, 2021 available

for review on the Company's profile at www.sedar.com. Such forward -looking information

represents management's best judgment based on information currently available. No forward -

looking statement can be guaranteed and actual future results may vary materially. Accordingly,

readers are advised not to place undue reliance on forward-looking statements or information.