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SALT.V ·

Atlas Unveils Great Atlantic SALT Project Build Team

Management Changes

TSXV: SALT

333 Duckworth Street, St. John's

NL, A1C 1G9

Telephone: (709) 754-3186

Fax: (709) 754-3946

AtlasSalt.com

[email protected]

ATLAS UNVEILS GREAT ATLANTIC SALT PROJECT BUILD TEAM

St. John’s, Newfoundland and Labrador, September 29, 2023 – Atlas Salt (the “Company” or “Atlas” –

TSXV: SALT; OTCQB: REMRF) has secured a top-tier build team for its Great Atlantic Salt Project to

develop North America’s premier undeveloped high-grade salt deposi t, 100% owned by Atlas and

strategically located on the west coast of Newfoundland.

An independent Feasibility Study from SLR Consulting (Canada) Ltd., released August 28, 2023, gave the

project a pre-tax NPV (8) of $1.017 billion (CDN) with a 23% IRR based on a 34 -year mine life at a

production rate of 2.5 million tonnes per year and a projected direct capital cost of $302 million. In the

4 million tonne-per-year expansion scenario, at the Preliminary Economic Assessment level analysis,

pre-tax NPV (8) increases to $2.015 billion with a 28% IRR over a 47.5-year mine life. Pre-tax cash flow

is $17.8 billion out of total revenue of $24.75 billion over 47.5 years (refer to Aug. 28, 2023 news

release) in the expansion scenario.

Three New Executives Form “Great Atlantic Salt Project Build Team”

New Atlas Salt CEO Rick LaBelle has recruited three proven leaders with exemplary track records in the

mining industry to the positions of VP, Engineering and Construction; VP, Corporate Affairs; and Chief

Financial Officer.

Highlights:

▪ VP, Engineering & Construction, Robert Booth, P.Eng, PMP, has successfully executed more than

$1.5 billion in large capital projects over the past 7 years, most recently with the world’s largest

gold mining company (Newmont) . He is an engineer who has consistently demonstrated

operational excellence and the highest standards of cost and quality control;

▪ VP, Corporate Affairs, Alasdair Federico, is an experienced executive and lawyer who was

Kirkland Lake Gold’s Executive Vice -President, Corporate Affairs & Social Responsibil ity,

between late 2016 and May 2021 during a period of exceptional growth for the company. The

merger of Kirkland Lake Gold and Agnico Eagle Mines was announced September 28, 2021, with

the merged entity valued at $22.4 billion (U.S.) upon closing in early 2022;

▪ New Chief Financial Officer, Peter Newton, CPA, CA, is an accomplished financial executive with

more than 30 years’ experience in private equity and the capital markets. He is the former CFO

of the Canadian division of Boart Longyear, the world’s largest drilling company, where he was

responsible for multiple foreign entities (17 countries, 4 continents) between 1992 and 2007.

Mr. LaBelle commented: “This elite core team will have tremendous synergy and possesses all the

combined skill sets to bring North America’s premier undeveloped salt project to the production stage

on time and on budget. The Build Team allows Atlas Salt to set the goal for a new standard for economic,

environmental and social mining development.”

Mr. LaBelle concluded, “The projected rate of return for this project and its relatively low risk nature

makes it a top tier asset, as compelling as anything I’ve seen in the mining industry. We have the right

team to pull this together and make the Great Atlantic Salt Project a state-of-the-art salt factory for the

21st century, with the potential to deliver cash flow for generations.”

Additional “Great Atlantic Build Team” Highlights

Robert Booth is a project manager leader who has demonstrated

the ability to inspire high-performance teams to achieve

unprecedented results for all stakeholders. Between 2018 and 2021,

Mr. Booth was Project Director of the Manitoba Business Division of

Hudbay Minerals where he managed a successful rapid and low-cost

expansion of Hudbay’s Snow Lake operations. From 1990 to 2017,

Mr. Booth was a project leader with Vale Canada, advancing mining

operations in Sudbury including the development of the $760

million Totten mine (2010-2013) - the first new mine built in the

Sudbury area in four decades.

Alasdair Federico was lead negotiator with key stakeholders to help

secure the Environmental Assessment for the West Detour

expansion, immediately prior to the Kirkland Lake Gold-Agnico Eagle

Mines merger. Detour Lake is currently the largest producing gold

mine in Canada. Also with Kirkland Lake Gold, Mr. Federico’s

expertise was instrumental in securing the Impact Benefits

Agreement for the Macassa mine on a short timeline. Prior to joining

Kirkland Lake Gold, he was Vice-President, General Counsel and

Corporate Secretary for Lake Shore Gold (2008-2016) which quickly

advanced from explorer to producer and was acquired by Tahoe

Resources for $751 million (CDN).

Peter Newton’s most recent assignments (2018-2023) have been

for public and private companies or private equity groups

performing interim and longer -term Senior Financial roles, ERP

system reviews and revitalizations from financial and operational

perspectives. He excels at cash flow models and managing capital

expenditures. In addition to a long career with the world’s largest

drilling company (Boart Longyear), Mr. Newton was CFO for Dumas

Contracting Ltd. (2009-2011) and also performe d senior financial

roles for the world’s largest mill liner company (Norcast Wear

Solutions) and the world’s second -largest explosives company

(Dyno Nobel Canada Inc.).

Atlas Salt wishes to thank Gillian Russell for her outstanding service as Chief Financial Officer of the

Company since June 2021. Ms. Russell is currently assisting in the transition to new CFO Peter Newton.

PRmediaNow Interview with Rick LaBelle

“It’s a world class deposit…an d it deserves a world class build team” - Atlas Salt CEO Rick LaBelle

discusses this news release with PRmediaNow’s Cyndi Edwards.

Click on the link below to view.

https://www.youtube.com/watch?v=GXwkccZiaPg

Qualified Person

The technical information in this news release has been prepared in accordance with the Canadian

regulatory requirements set out in National Instrument 43-101 and reviewed on behalf of the company

by Patrick J. Laracy, P. Geo, Chairman of Atlas Salt, a qualified person.

About Atlas Salt

Bringing the Power of SALT to Investors: Atlas Salt owns 100% of the Great Atlantic salt deposit

strategically located in western Newfoundland in the middle of the robust eastern North America road

salt market. The project features a large homogeneous high-grade resource located next to a deep -

water port.

We seek Safe Harbor.

For information, please contact:

Richard LaBelle, CEO

[email protected]

MarketSmart Communications Inc.

Adrian Sydenham

Toll-free: 1-877-261-4466

[email protected]

Cautionary Statement

Neither the TSX Venture Exchange nor its Regulation Services Provider, (as the term is defined in the Policies of the TSX Venture Exchange) accepts responsibility

for the adequacy or accuracy of this release. This press release includes certain “forward-looking information” and “forward-looking statements” (collectively

“forward-looking statements”) within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact,

included herein, without limitation, statements relating to the future operating or financial performance of the Company, are forward-looking statements.

Forward-looking statements are frequently, but not always, identified by words such as “expects”, “anticipates”, “believes”, “intends”, “estimates”, “potential”,

“possible”, and similar expressions, or statements that events, conditions, or results “will”, “may”, “could”, or “should” occur or be achieved. Forward-looking

statements in this press release relate to, among other things: completion, delivery and timing of project components and requirements, and analysis and

assumptions related thereto. Actual future results may differ materially. There can be no assurance that such statements will prove to be accurate, and actual

results and future events could differ materially from those anticipated in such statements. Forward-looking statements reflect the beliefs, opinions and

projections on the date the statements are made and are based upon a number of assumptions and estimates that, while considered reasonable by the

respective parties, are inherently subject to significant business, technical, economic, and competitive uncertainties and contingencies. Many factors, both

known and unknown, could cause actual results, performance or achievements to be materially different from the results, performance or achievements that

are or may be expressed or implied by such forward-looking statements and the parties have made assumptions and estimates based on or related to many of

these factors. Such factors include, without limitation: the timing, completion and delivery of required permits, supply arrangements and financing. Readers

should not place undue reliance on the forward-looking statements and information contained in this news release concerning these times. Except as required

by law, the Company does not assume any obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they

change, except as required by law.