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RUA GOLD Announces New and Amended Marketing Contracts

Marketing Announcement

RUA GOLD Announces New and Amended

Marketing Contracts

VANCOUVER, BC

,

Aug. 23, 2024

/CNW/ - Rua Gold Inc. (TSXV: RUA) (OTC: NZAUF) (WKN:

A4010V) ("

RUA GOLD

" or the "

Company

") announces that it has amended marketing contracts with

two service providers and entered into one new marketing contract. In accordance with TSX Venture

Exchange Policy 3.4 –

Investor Relations, Promotional and Market-Making Activities

, details of

each new engagement or amendment are discussed below. The new marketing agreement and the

amended marketing agreements remain subject to approval from the TSX Venture Exchange.

Amendment to Marketing Contract with MMG Market Medium GmbH & Co. KG

Further to the Company's news release of

February 27, 2024

, in which the Company announced its

12-month marketing engagement of MMG Market Medium GmbH & Co. KG ("MMG"), the Company

has entered into an amending agreement with MMG dated

August 22, 2024

(the "MMG Amending

Agreement") to amend the marketing services agreement with MMG dated

February 1, 2024

(the

"Original MMG Agreement"). Pursuant to the MMG Amending Agreement, the Company and MMG

have agreed to reduce the marketing budget allocated from the Company to MMG from

C$700,000

to €400,000 (approximately

C$600,000

). Additionally, the Company and MMG have agreed to revise

MMG's service fee from

C$115,500

to €66,000 (approximately

C$100,000

), representing 16.5% of

the budget allocated by the Company for such services. The difference between the initially

contemplated service fee of

C$115,500

and the revised service fee of €66,000 shall be credited by

MMG to the marketing budget. All other terms of the Original MMG Agreement remain unamended.

In connection with the MMG Amending Agreement and in addition to the service fee previously paid,

the Company has provided a cash advance of €100,000 to MMG, which shall be applied towards

the revised marketing budget.

MMG is a service provider who specializes in online marketing and investor relations services

specializing in the European market and is based in

Germany

. MMG is headed by CEO,

Christina

Hammer

. As of the date hereof, to the Company's knowledge, MMG (including its directors and

officers) does not own any securities of the Company and has an arm's-length relationship with the

Company. The Company will not issue any securities to MMG as compensation for its marketing

service. For more information regarding the Company's engagement of MMG, please refer to its

news release dated

February 27, 2024

.

Amendment to Marketing Contract with Direct to Investor Media, LLC

Further to the Company's news release of

February 27, 2024

, in which the Company announced its

12-month marketing engagement of Direct to Investor Media, LLC ("D2I"), the Company has entered

into an amending agreement with D2I dated

August 22, 2024

(the "D2I Amending Agreement") to

amend the marketing services agreement with D2I dated

February 1, 2024

(the "Original D2I

Agreement"). Pursuant to the D2I Amending Agreement, the Company and D2I have agreed to

increase D2I's marketing budget from

C$300,000

to

C$450,000

(the "D2I Budget"). As

compensation for its marketing services, D2I shall be entitled to retain a marketing services fee

equal to 20% of the D2I Budget. All other terms of the Original D2I Agreement remain unamended.

D2I is a

California

based company who specializes in consulting, advertising, media, email, and

creative services for the purpose of advertising and promoting its clients and their brands. D2I is

headed by its CEO,

David Bogart

. As of the date hereof, to the Company's knowledge, D2I

(including its directors and officers) does not own any securities of the Company and has an arm's-

length relationship with the Company. The Company will not issue any securities to D2I as

compensation for its marketing service. For more information regarding the Company's engagement

of D2I, please refer to its news release dated

February 27, 2024

.

New Marketing Agreement with

2686362 Ontario Corporation dba CanaCom Group

The Company has entered into a Services Agreement dated

August 12, 2024

(the "CanaCom

Agreement") with 2686362 Ontario Corporation dba CanaCom Group ("CanaCom Group") pursuant

to which CanaCom Group has agreed to provide digital content, marketing and media distribution

services to the Company. Pursuant to the terms of the CanaCom Agreement, such marketing

services are to be provided over a 12-month period, for a fee of

C$80,000

plus applicable taxes.

CanaCom Group is a full-service marketing agency based in

Oakville, Ontario

and is headed by

Jordan Lutz

. CanaCom Group provides digital marketing awareness via advertising through its fully

owned platform theDeepDive.ca, which includes both video and written content coverage of

Canadian small-cap stories. As of the date hereof, to the Company's knowledge, CanaCom Group

(including its directors and officers) does not own any securities of the Company and has an arm's-

length relationship with the Company. The Company will not issue any securities to CanaCom as

compensation for its marketing service.

About

RUA GOLD

RUA GOLD

(TSXV: RUA) (OTCQB: NZAUF) (WKN: A4010V) is a new entrant to the gold mining

space, specializing in gold exploration and discovery in

New Zealand

. Upon closing of the transaction

with Siren Gold Limited announced in

July 2024

, the Company will have permits enveloping 90% of

the Reefton Goldfield in

New Zealand's

South Island. This district has a rich history dating back to

the gold rush in the late 1800s. The Company also has a highly prospective tenement package in the

North Island, located within 3 kms of OceanaGold's biggest pipeline project, Wharekirauponga.

RUA

GOLD

combines traditional prospecting practices with modern technologies to uncover and

capitalize on valuable gold deposits.

The Company is committed to responsible and sustainable exploration, which is evident in its

professional planning and execution. The Company aims to minimize its environmental impact and to

execute on its projects with key stakeholders in mind.

RUA GOLD

has a highly skilled team of

New

Zealand

professionals who possess extensive knowledge and experience in geology, geochemistry,

and geophysical exploration technology.

For further information, please refer to the Company's disclosure record on SEDAR+ at

www.sedarplus.ca

.

Website:

www.RUAGOLD.com

This news release includes certain statements that may be deemed "forward-looking statements".

All statements in this new release, other than statements of historical facts, that address events or

developments that the Company expects to occur, are forward-looking statements. Forward-looking

statements are statements that are not historical facts and are generally, but not always, identified

by the words "expects", "plans", "anticipates", "believes", "intends", "estimates", "projects",

"potential" and similar expressions, or that events or conditions "will", "would", "may", "could" or

"should" occur and specifically include the TSX Venture Exchange's approval of the CanaCom

Agreement, the MMG Amending Agreement, and the D2I Amending Agreement and the provision of

the marketing services contemplated therein. Although the Company believes the expectations

expressed in such forward-looking statements are based on reasonable assumptions, such

statements are not guarantees of future performance and actual results may differ materially from

those in the forward-looking statements.

Investors are cautioned that any such forward-looking statements are not guarantees of future

performance and actual results or developments may differ materially from those projected in the

forward-looking statements. A variety of inherent risks, uncertainties and factors, many of which are

beyond the Company's control, affect the operations, performance and results of the Company and

its business, and could cause actual events or results to differ materially from estimated or

anticipated events or results expressed or implied by forward looking statements. Some of these

risks, uncertainties and factors include: general business, economic, competitive, political and social

uncertainties; risks related to the effects of the

Russia

-

Ukraine

war; risks related to climate change;

operational risks in exploration, delays or changes in plans with respect to exploration projects or

capital expenditures; the actual results of current exploration activities; conclusions of economic

evaluations; changes in project parameters as plans continue to be refined; changes in labour costs

and other costs and expenses or equipment or processes to operate as anticipated, accidents,

labour disputes and other risks of the mining industry, including but not limited to environmental

hazards, flooding or unfavourable operating conditions and losses, insurrection or war, delays in

obtaining governmental approvals or financing, and commodity prices. This list is not exhaustive of

the factors that may affect any of the Company's forward-looking statements and reference should

also be made to the Company's annual information form dated

April 19, 2024

, filed under its

SEDAR+ profile at

www.sedarplus.ca

for a description of additional risk factors.

Forward-looking statements are based on the beliefs, estimates and opinions of the Company's

management on the date the statements are made. Except as required by applicable securities

laws, the Company undertakes no obligation to update these forward-looking statements in the

event that management's beliefs, estimates or opinions, or other factors, should change.

SOURCE

Rua Gold Inc.

View original content to download multimedia:

http://www.newswire.ca/en/releases/archive/August2024/23/c5048.html

%SEDAR: 00046287E

For further information:

RUA GOLD Contact: Robert Eckford, Chief Executive Officer, Email:

[email protected]

CO: Rua Gold Inc.

CNW 17:00e 23-AUG-24