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Pure Energy Minerals Identifies Large Gravity Low with Highly Conductive Layer on Alkali Flats Claims, Esmeralda

Exploration Programs Sampling & Geoscience Results

Pure Energy Minerals Identifies Large Gravity Low with Highly Conductive Layer on Alkali Flats Claims, Esmeralda County, Nevada

VANCOUVER, British Columbia, January 25, 2013 - Pure Energy Minerals (TSX VENTURE: PE) (the
"Company” or “Pure Energy”) is pleased to provide an update on the results of its geophysical Gravity
and Controlled Source Audio-Magneto-Telluric surveys ("CSAMT/MT")(the "Surveys") over portions of
the Company’s Alkail Flats Claims in Esmeralda County, Nevada. The general purposes of the
Geophysical Surveys are to: map depth to bedrock, or thickness of sediments; map geologic stratigraphy
and structure relative to the occurrence of lithium brine, identify conductors that are thought to be
representative of lithium-bearing brine; and to provide information for the selection and design of
additional geophysical surveys or the identification of drilling locations. Graphics of the interpreted Gravity
and CSAMT/MT results and prospective areas will soon be available on the Company website,
http://www.pureenergyminerals.com.
The gravity and CSAMT/MT Surveys were completed by Arizona based Hasbrouck Geophysics, Inc.
Hasbrouck Geophysics, Inc. has over 30 years of experience in all aspects of exploration geophysics
including, field operations, data reduction, processing, display, interpretation and research and
development.
A total of 61 separate gravity stations were acquired along four profiles at nominal station spacing’s of
300 meters for a total of about 18.5 kilometers of line. TheSurveys results confirm the presence of a
large (approximately 15 square kilometers) closed basin in the center of the Alkali Flats Claims.
A total of 46 separate CSAMT/MTstations were set up along three profiles at nominal spacings of 150
and 300 meters within the identified closed basin. Electromagnetic data indicate a highly conductive layer
at depths greater than about 200 meters and at least 2 kilometers wide with ranges in thickness from
approximately 180 to 200 meters. This highly conductive zone dips approximately 10 degrees to the east
and is truncated to the east by competent bedrock as interpreted from the gravity data. Lithium-bearing
water moves through dipping aquifers until it reaches an impermeable barrier with corresponding higher
brine concentrations near the barrier. The Survey results indicate a dipping, highly conductive aquifer and
a barrier exist within the claim block.

Summary information and maps of the properties can be found on the Company's website at www.pureenergyminerals.com

This release has been reviewed and approved by Gerhard Jacob, M.Sc., EurGeol., Pure Energy Minerals Limited, Consulting Geologist - a Qualified Person as defined by National Instrument 43-101.

About Pure Energy

Pure Energy Minerals Limited is an innovative junior mining company based in Vancouver, British Columbia, Canada. The Company is engaged in the acquisition, exploration and development of mineral properties throughout the world. Currently Pure Energy is focusing its efforts on lithium mining opportunities and related technologies. The Company’s Alkali Flats Project in Esmeralda County Nevada represents a 7,040 acre claim block. The area is home to the only U.S. based lithium brine producing plant, the Silver Peak plant operated by Rockwood Lithium, Inc. The Silver Peak plant has been in production since 1967.

For further details about the Company and its projects please visit Pure Energy’s website at:http://pureenergyminerals.com/

Pure Energy Minerals Limited

On behalf of the Board Jason Dussault CEO

Statements in this press release regarding the Company which are not historical facts are “forward-looking statements” that involve risks and uncertainties. Such information can generally be identified by the use of forwarding-looking wording such as “may”, “expect”, “estimate”, “anticipate”, “intend”, “believe” and “continue” or the negative thereof or similar variations. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties such as the risk that the closing may not occur for any reason. Actual results in each case could differ materially from those currently anticipated in such statements due to factors such as: (i) the inability of the parties to consummate the definitive letter agreement; (ii) fluctuation of mineral prices; (iii) a change in market conditions; (iv) the inability to produce the technical report for any reason whatsoever; and (v) the refusal of the Exchange to accept the proposed transaction for any reason whatsoever. Except as required by law, the Company does not intend to update any changes to such statements.

We seek Safe Harbor.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Investor Relations Contact Email: [email protected] Phone: 604-608-6611 Ext 5 Website: pureenergyminerals.com

SOURCE: Pure Energy Minerals Limited