APM Grants Options to Directors, Officers and Employees

ADVANCED PRIMARY MINERALS CORP.

APM Grants Options to Directors, Officers and Employees

For Immediate Release

November 22, 2010 – Halifax, Nova Scotia - Advanced Primary Minerals Corporation (the "Corporation" or "APM")) (TSXV: APD) announces the grant of a total of 630,000 options to an aggregate of 12 directors and officers and to employees of its wholly owned subsidiary, Advanced Primary Minerals USA Corp. Each option is exercisable for one common share of the Corporation until November 15, 2015 at an exercise price of $0.24. All of the options vested immediately with the exception of 20,000 options granted to certain individuals, which vest as to 5,000 on May 15, 2011 and as to 10,000 on November 15, 2011.

About APM

APM, through its wholly owned subsidiary, Advanced Primary Minerals USA Corp.(formerly Erdene Materials Corp.), operates a newly constructed kaolin processing plant in Dearing, Georgia and has been active in Georgia and South Carolina for over 10 years exploring for, evaluating, extensively testing and securing high quality primary kaolin resources. APM has also operated an industrial minerals laboratory in Eatonton, Georgia since 1998. The Corporation is targeting value added products that benefit from the unique attributes of its high quality, primary kaolin resource. Target markets include ceramics, paint and coatings, catalysts and other specialty industrial applications. APM has 26,334,963 shares issued and outstanding and a fully diluted share position of 28,916,200.

For more information, please contact:

Ken W. MacDonald, President and CEO, Advanced Primary Minerals Corporation Phone: (902) 466-7255

For additional information visit APM's website at www.advminerals.com or contact the company via email at [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.