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LIFT.V ·

LIFT Announces Changes to its Board of Directors

Management Changes

LIFT Announces Changes to its Board of Directors

January 8, 2024 – Vancouver, B.C., Li-FT Power Ltd. (“ LIFT” or the “ Company”) ( TSXV: LIFT )

(OTCQX: LIFFF) (Frankfurt: WS0) is pleased to announce that Ms. Eva Bellissimo, Mr. Paul Gruner,

and Ms. Andree St-Germain have joined the Company’s Board of Directors, effective immediately.

The Company would also like to announce the resignation of Julie Hajduk and Wanda Cutler from

LIFT’s Board of Directors. The Board would like to sincerely thank Ms. Hajduk and Ms. Cutler for

their service and contribution to the Company and wishes them well in their future endeavours.

Ms. Bellissimo co-leads the Global Metals & Mining Group at McCarthy Tétrault LLP, a leading

national law firm with offices in Canada, New York and London, and brings to LIFT a wide breadth

of legal, financing, cross- border M&A and corporate governance expertise. With more than 20

years of experience in the mining industry, Eva has been a trusted advisor to numerous

companies in the sector, having led hundreds of transactions. Named one of the Top 25 Most

Influential Lawyers in Canada and recognized by Chambers Canada for her resource sector

expertise, Eva has developed a strong reputation as a strategic lawyer and advisor. Eva has sat

on a number of public company boards and currently chairs the governance committee at I- 80

Gold Corp, a TSX and NYSE listed issuer. Eva also lectures on Mining Finance at the Osgoode

Certificate in Mining Law Program.

Mr. Gruner is a senior executive leader with a background in renewable energy, oil & gas, and

mining. He brings a wealth of experience in Indigenous business leadership across diverse

regions, having previously served as the CEO for Det’on Cho Management LP, the economic arm

of the Yellowknives Dene First Nation in the Northwest Territories, and the Tahlta n Nation

Development Corporation, the economic arm of the Tahltan Nation. Mr. Gruner currently serves

as the CEO for Tłı ̨chǫ Investment Corporation, which is the economic arm of the T łı̨chǫ First

Nation whose traditional territory includes the area where the Yellowknife Lithium project is

located. His track record speaks volumes about his ability to achieve outstanding business

results while collaborating closely with Indigenous stakeholders. He has a dynamic range of

experience in strategic leadership, mergers and acquisitions, business development, strategic

partnerships, financial management, project management, corporate governance, contract

negotiations, capaci ty building and job creation for citizens, and environmental, social, and

corporate governance.

Ms. St-Germain is the CFO of Integra Resources Corp and an experienced mining executive with

an extensive background in M&A, strategic planning, project development and mining finance.

She began her mining career in investment banking and joined Golden Queen Mining in 2013 as

CFO. During her tenure at Golden Queen, she played an instrumental role in securing project

finance and overseeing Golden Queen as it transitioned from development to production. She

then joined Integra Gold as CFO in early 2017 and helped oversee the sale to Eldorado Gold. Ms.

St-Germain is a director of Osisko Mining Corp and Ascot Resources Ltd. Andree holds the

Institute of Corporate Directors (ICD.D) designation.

Francis MacDonald, CEO of LIFT comments, “Firstly, I would like to thank Julie Hajduk and Wanda

Cutler for their service on LIFT’s Board since the inception of the Company. They have both helped

to oversee LIFT grow from a small private company into one of the premier hard rock lithium

explorers in North America.

I would like to welcome Eva, Paul, and Andree to the LIFT Board. Their combined experiences

across capital markets, M&A transactions, Indigenous- lead business initiatives, and corporate

governance will support LIFT in reaching its strategic goal of rapid project development”.

LIFT Engages Native Ads

LIFT is pleased to announce that the Company has engaged Native Ads Inc. ("Native Ads"), a New

York-based company with offices in Vancouver B.C., to execute a comprehensive digital media

marketing campaign for LIFT, supporting ongoing efforts to increase awareness. This

comprehensive advertising program will be designed to build brand familiarity and general

recognition with the LIFT brand and raise awareness within online investor content platforms.

Native Ads will employ state -of-the-art digital advertising, paid distribution, media buying and

content creation to execute this important initiative. This programmatic digital advertising

campaign is planned to run for up to 12 months or until budget exhaustion, at the cost of

approximately $125,000 (USD). Services provided pursuant to the agreement will include media

placements and distribution and strategic services, including content creation, web development,

advertising creative development, search engine optimization and strategic digital advertising

consulting. The Company retains the option to extend both the campaign's duration and budget.

The campaign will commence in Q1 of 2024, with exact timelines to be agreed upon by the

Company and Native Ads. The Company and Native Ads act at arm's length, and Native Ads has

no present interest, directly or indirectly, in the Company or its securities.

LIFT Engages New Era Publishing Inc.

The Company also announces that it has entered into an agreement (the “Agreement”) with New

Era Publishing Inc., of Vancouver, British Columbia, to provide marketing services including

content creation and distribution and market awareness and educational campaigns. Prior to the

commencement of services, New Era will receive an advance deposit of US$625,000 to secure

appropriate space for the campaign, with a further US$625,000 to be paid to commence creative

development and digital marketing. New Era provi des capital markets advisory, media and

editorials and a comprehensive report service with the goal of marketing awareness on various

websites and platforms. Members of New Era have purchased securities of the Company

because of what those members deem to be the value proposition of the company and will

disclose their ownership in all marketing material and will not sell any shares during the active

period of the campaign. New Era will provide the Company with an opportunity to review all

content describing the Company generated by New Era prior to its publication and New Era will

not publish or distribute any content without the prior approval of the Company.

Stock Options Grant

The Company announces that it has granted stock options (the “Options”) to its directors, officers,

employees and consultants to acquire a total of 410,000 common shares of the Company at an

exercise price of $7.00 per share for a period of five years. The vesting terms are structured as

follows: 165,000 options undergo a phased vesting, with 25% vested on the grant date and an

additional 25% on each 6/12/18- month anniversary. Another set of 245,000 options follows a

distinct vesting schedule, with 50% vesting on the 12- month anniversary and the remai ning 50%

vesting on the 24-month anniversary.

About LIFT

LIFT is a mineral exploration company engaged in the acquisition, exploration, and development

of lithium pegmatite projects located in Canada. The Company’s flagship project is the

Yellowknife Lithium Project located in Northwest Territories, Canada. LIFT also holds three early-

stage exploration properties in Quebec, Canada with excellent potential for the discovery of buried

lithium pegmatites, as well as the Cali Project in Northwest Territories within the Little Nahanni

Pegmatite Group.

For further information, please contact:

Francis MacDonald Daniel Gordon

Chief Executive Officer Investor Relations

Tel: + 1.604.609.6185 Tel: +1.604.609.6185

Email: [email protected] Email: [email protected]

Website: www.li-ft.com

Cautionary Statement Regarding Forward-Looking Information

Certain statements included in this press release constitute forward -looking information or

statements (collectively, “forward -looking statements”), including those identified by the

expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend”, “may”, “should” and

similar expressions to the extent they relate to the Company or its management. The forward -

looking statements are not historical facts but reflect current expectations regarding future

results or events. This press release contains forward looking statements. These forward-looking

statements and information reflect management's current beliefs and are based on assumptions

made by and information currently available to the company with respect to the matter described

in this new release.

Forward-looking statements involve risks and uncertainties, which are based on current

expectations as of the date of this release and subject to known and unknown risks and

uncertainties that could cause actual results to differ materially from those expressed or implied

by such statements. Additional information about these assumptions and risks and uncertainties

is contained under "Risk Factors and Uncertainties" in the Company's latest annual information

form filed on March 30, 2023, which is available under the Company's SEDAR + profile

at www.sedarplus.ca, and in other filings that the Company has made and may make with

applicable securities authorities in the future. Forward -looking statements contained herein are

made only as to the date of this press release and we undertake no obligation to update or revise

any forward -looking statements whether as a result of new information, future events or

otherwise, except as required by law. We caution investors not to place considerable reliance on

the forward-looking statements contained in this press release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in

the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of

this news release.