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NeonMind Submits Applications to Health Canada for Product Formulas to Support Cognitive and Immune Function and to Fight Stress

Corporate Updates

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NeonMind Submits Applications to Health Canada for Product Formulas to Support

Cognitive and Immune Function and to Fight Stress

Vancouver, British Columbia--(Newsfile Corp. - February 10, 2021) - ¬NeonMind Biosciences Inc. (CSE:

NEON) (FSE: 6UF) ("NeonMind"), announces that through its consumer products division, it submitted on

February 2, 2021 four applications to Health Canada's Natural and Non-prescription Health Products Directorate

(NNHPD), to obtain product licenses for its products with 100% plant-based extracts, and make their related

health claims.

NeonMind Submits Applications to Health Canada for Product Formulas to Support Cognitive and Immune

Function and to Fight Stress

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"The expansion and operation of our consumer products division is strategically implemented to capture growth

and provide high-quality products in the rapidly growing functional food market while aiding our pharmaceutical

division through sustained revenue for its research and development initiatives," said Rob Tessarolo, President

and CEO of NeonMind.

The formulas primarily consist of combinations of medicinal mushrooms: Lion's Mane, Reishi, Turkey Tail and

Cordyceps. Certain herbs traditionally used in Ayurveda were also included in the formulas. The NeonMind

proprietary formulas were created by an expert of Ayurvedic medicine.

If the claim applications are deemed acceptable through Health Canada's regulatory review process, then

NeonMind will be able to launch natural health products in Canada containing the herbal and fungi formulations

described in the NHP applications. Under the natural health product number ("NPN") assigned by Health

Canada, NeonMind will be allowed to market these products in different capacities as long as they contain the

same makeup and quantities of herbs that are authorized for sale by Health Canada.

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Health claims submitted as part of the NHP applications by NeonMind include claims that one or more of the

formulas can help support memory and cognitive function, support the body's immune response, be used as an

adaptogen to help increase energy and resistance to stress (in the case of mental and physical fatigue related to

stress), relieve pain and inflammation, and the claim of traditional use in Ayurveda to relieve general debility

(especially during convalescence or old age).

All natural health products need to obtain a product licence with detailed information about the medicinal

ingredients, source, dose, potency, non medicinal ingredients, recommended use, and appropriate risk mitigation

statements to be sold in Canada. Once the product is assessed to be safe, effective and of high quality Health

Canada issues a product licence an NPN number, allowing it to make health claims.

NeonMind's consumer products division currently has four mushroom infused coffees that do not contain any

psychoactive or restricted substances for sale in Canada through NeonMind's direct-to-consumer ecommerce

platform at neonmind.com. NeonMind has plans to launch additional products in Canada as natural health

products if Health Canada approves its recent applications. NeonMind's consumer division operates in the

rapidly growing functional food market.

NeonMind also plans to launch dietary supplements in the United States and is currently developing products

and packaging for four products to be manufactured to comply with the United States Food and Drug

Administration (FDA) rules. NeonMind plans to roll out these products for sale in the U.S. in spring 2021.

In addition to its consumer products division, NeonMind's pharmaceutical division is engaged in the research

and development of drugs and treatments for obesity and obesity related diseases using psychedelic compounds.

It is currently engaged in a preclinical trial examining its patent pending treatment of obesity through the

administration of psilocybin and is currently developing protocols for a phase 2 human clinical trial.

About NeonMind Biosciences Inc.

NeonMind has two divisions, a consumer products division with a focus on medicinal mushroom infused

products, and a pharmaceutical division engaged in drug development of psychedelic compounds. NeonMind's

consumer division currently sells 4 NeonMind branded coffee products in Canada through NeonMind's direct to

consumer e-commerce platform. In its pharmaceutical division, NeonMind's first drug candidate involves

psilocybin (a complex organic compound found in psychedelic mushrooms) as a treatment for obesity and

related illnesses for which NeonMind is conducting a preclinical trial at the University of British Columbia.

NeonMind's intellectual property includes methods of aiding in weight loss, treating compulsive eating disorder,

treating obesity and complications of obesity by administering psilocybin or other psychedelic compounds.

NeonMind's team includes experts in obesity, psychiatry, psychology, neuroscience, and intellectual property and

executives with experience from leading consumer product and pharmaceutical companies. Jeff B. Smith, one of

NeonMind's directors, brings more than 20 years of experience, including executive roles such as Company

Group Chairman, at Johnson and Johnson Consumer Companies. Rob Tessarolo, NeonMind's President and

CEO, has 25 years of experience in the pharmaceutical industry and has acted as Chief Executive Officer in

several drug development companies, including Cipher Pharmaceuticals Inc. and Mind Medicine (Mindmed)

Inc. Trevor Millar, NeonMind's Chief Psychedelic Officer, was formerly the Chair of MAPS Canada and has

extensive experience in the treatment of substance abuse disorder using psychedelic substances.

For more information on NeonMind, go to www.NeonMindBiosciences.com or buy NeonMind mushroom

infused coffee at www.NeonMind.com.

Rob Tessarolo, President & Chief Executive Officer, NeonMind Biosciences Inc.

[email protected]

Tel: 416-750-3101

Investor Relations:

Edge Communications

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[email protected]

Tel: 1-866-318-6874

Renmark Financial Communications Inc.

Melanie Barbeau

mbarbeau@renmarkfinancial.com

Tel: 416-644-2020 or 212-812-7680

Media Inquiries:

Exvera Communications Inc.

[email protected]

The Canadian Securities Exchange has not reviewed, approved or disapproved the contents of this news release.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this press release constitute forward-looking information. These statements

relate to future events or NeonMind's future performance. The use of any of the words "could", "expect",

"believe", "will", "projected","estimated" and similar expressions and statements relating to matters that are not

historical facts are intended to identify forward-looking information and are based on NeonMind's current belief

or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. In

particular, NeonMind's drug development plans, its ability to retain key personnel, and its expectation as to the

development of its intellectual property and other steps in its preclinical and clinical drug development

constitute forward-looking information. Actual results and developments may differ materially from those

contemplated by forward-looking information. Readers are cautioned not to place undue reliance on forward-

looking information. The statements made in this press release are made as of the date hereof. NeonMind

disclaims any intention or obligation to publicly update or revise any forward-looking information, whether as a

result of new information, future events or otherwise, except as may be expressly required by applicable

securities laws.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/74107