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FFOX.V ·

Firefox GOLD Launches Summer Exploration Program IN Finland

Financings Exploration Programs

FIREFOX GOLD LAUNCHES SUMMER EXPLORATION PROGRAM IN FINLAND

SODANKYLA , FINLAND – (July 14th, 2020) – FireFox Gold Corp. (“FireFox” or the “Company”) is pleased to

announce that following its oversubscribed non -brokered private placement (see Company news release

dated July 2, 2020), it has launched a multidisciplinary field program on several of its gold projects in the

Central Lapland region of Finland. The majority of the field work will be focused on the Jeesio and Sarvilehto

(“Sarvi”) Projects, which are in a portion of the Central Lapland Greenstone Belt ( “CLGB”) that has been a

hotbed of recent activity by fellow explorers, Aurion Resources, Rupert Resources, and others. The primary

objective of the program is to define drill targets at both Jeesio and Sarvi for a fall and winter drill program.

There are four major elements of the summer exploration program:

• A high-resolution UAV (unmanned aerial vehicle) based airborne magnetics survey;

• Excavator trenching and systematic s ampling at several projects, and potentially other areas as

prospecting results dictate;

• Follow-up prospecting, reconnaissance mapping and sampling in areas of known gold mineralization

or prospectivity, as well as newly acquired exploration reservations; and

• A next-generation integrated interpretation and targeting exercise using multivariate data across the

Company’s Lapland properties.

Patrick Highsmith, FireFox’s chairman, commented, “We are very excited to launch a significant and fully

funded summer exploration program that will include a state -of-the-art UAV magnetics survey as well as

extensive good old -fashioned prospecting. Our Jeesiö and Sarvi Projects occur on -trend with important

structures, where we have already identified gold occurrences of note. In addition to this work, we look forward

to unveiling a next-generation integrated targeting exercise in the coming weeks. It is fantastic to see the Central

Lapland Greenstone Belt finally enjoying significant levels of funding and drilling for its gold potential. As a

team, we have been working these rocks for a long time; the emerging discoveries in the belt have heightened

the intensity for all of us.”

Detailed Airborne Survey

The airborne survey will commence in mid -July and will span over 1,100 line-kilometres. Radai Ltd

(www.radai.fi) will conduct the survey at the Jeesiö and Sarvi Projects and surrounding areas. Radai is an

experienced, innovative Finnish provide r of airborne geophysics and other services, who has conducted

recent mineral exploration airborne surveys in Lapland for Boliden, Rupert Resources, and others.

The Radai team will deploy a fixed -wing autonomous aircraft using a fluxgate sensor to measure total

magnetic field. The aircraft will operate at an altitude of 40 metres with flight line spacing of 50 metres in

order to achieve high resolution. The detailed magnetic data will facilitate a careful analysis of bedrock

geology beneath the glacial sediments, including faulting, folding, and alteration that may be important

indications of gold mineralization.

Excavator Trenching and Sampling

FireFox has also mobilized teams to Lapland for a trenching program that is expected to last for at least two

weeks. Since most of Lapland is covered by glacial sediments of varying thickness, trenching is an excellent

tool for exploration where an excavator can reach bedrock by removing glacial sediments and other regolith.

The teams will first target the gold anomalies at Jeesio where geologists collected numerous rock samples in

2018 and 2019 containing up to 6.4 grams per tonne (g/t) of gold (refer to News Releases filed on SEDAR, in

particular that dated January 23, 2020).

The machine will also travel to the Mustaja rvi Project, where FireFox has previously reported high-grade gold

in boulders, channel samples, and in core drilling at shallow depths below surfa ce (See 43 -101 Technical

Report on SEDAR, as well as Company news releases dated January 3 and 21, 2019). The Phase 1 drill

program in late 2018 followed from a small drill program on the property by Outokumpu in the 1990’s.

FireFox identified a different style of mineralization that included narrow intervals of massive to semi -

massive pyrite and grades up to 45 g/t over 2.0 metres from 125.5 metres downhole. The mineralization is

believed to be related to the northeast trending Venejoki Thrust Zone, which is a splay of the well -known

Sirkka Shear Zone, but there appear to be important cross structures that are not well understood. New

trenches at Mustaja rvi will enable collection of extensive structural geology data and detailed sampling of

key structures, alteration, and host rocks.

The extent of the trenching program could expand based on the mapping and sampling work that is already

underway. The Company expects the trenching to include hundreds of metres of excavation and sampling in

areas with anomalous rock and till geochemistry, or where geophysics or drilling indicate important near -

surface features of interest.

Prospecting, Mapping, and Sampling

Other activities already in progress include a 2 -month mapping and sampling program concentrated in th e

Jeesio and Sarvi exploration areas. FireFox’s land holdings are extensive and outcrop is sparse, so

reconnaissance mapping during the summer season is important to identify outcrop and update geological

maps. Some of the last field expeditions in 2019 turned up highly anomalous gold samples, such as the 6.4 g/t

sample at the Katajavaara Target on the Jeesio Project. The teams will be following up on these emerging

targets, as well as pushing into new areas, such as prospective greenfield areas in the newly acquired Naula

and Lehto exploration reservations. Th e vast historical databases in Finland offer huge potential. A

component of this program will be to apply modern assay and ultra-trace geochemical methods to historical

till samples acquired by the Geological Survey of Finland (GTK).

The Naula reservation covers approximately 21,820 hectares and is located in the western part of the CLGB

along the northeast continuation of major crustal-scale structures from the historical Saattopora Gold Mine.

The Lehto exploration permit application area (494 hectares) is located closer to FireFox’s other properties

in the eastern end of the belt, approximately 27 kilometres southeast from the Agnico Eagle’s Kittila Mine.

The Lehto property occurs within the Kittila Group volcano -sedimentary sequence, which also hosts t he

Kittila Mine. Regional geologic maps suggest that the underlying bedrock is dominated by mafic volcanics,

including iron tholeiites, graphitic tuffs, and banded iron formation along NS -trending structures. [ FireFox

cautions that proximity or similar geology to an active or past -producing mine does not indicate that

mineralization will occur on FireFox’s property, and if mineralization does occur, that it will occur in sufficient

quantity or grade that would result in an economic extraction scenario. These facts were simply used as elements

of the prospectivity analysis of these properties.]

Quality Assurance

Dr. Petri Peltonen, Exploration Manager of FireFox Gold, is a qualified person as defined by National

Instrument 43-101 – Standards of Disclosure for Mineral Projects. Dr. Peltonen has supervised the collection

and interpretation of the technical data generated in the Company’s field program and has helped prepare,

and approves, the technical information in this news release.

Patrick Highsmith, Certified Professional Geologist (AIPG CPG # 11702) and director of the Company, is a

qualified person as defined by National Instrument 43-101. Mr. Highsmith has helped prepare, and approves,

the technical information in this news release.

About FireFox Gold Corp.

FireFox Gold Corp is listed on the TSX Venture stock exchange under the ticker symbol FFOX. The Company

is focused entirely on gold exploration in Finland where it is exploring its project portfolio that includes over

150,000 hectares of prospective ground.

Finland is one of the top mining investment jurisdictions in the world as indicated by its multiple top -10

rankings in recent Fraser Institute Surveys of Mining Companies. Having a strong mining law and long mining

tradition, Finland remains underexplored for gold. Recent exploration results in the country have highlighted

its prospectivity, and FireFox is proud to have a Finland based CEO and technical team.

For more information concerning the Company, please refer to the Company’s profile on the SEDAR website

at www.sedar.com.

On behalf of the Board of Directors,

“Carl Löfberg”

Chief Executive Officer

CONTACT:

FireFox Gold Corp.

Email: [email protected]

Telephone: 604-328-4789

Forward Looking Statements

The information herein contains forward looking statements that are subject to a number of known and

unknown risks, uncertainties and other factors that may cause actual results to differ materially from those

anticipated in our forward-looking statements. Factors that could cause such differences include: changes in

world commodity markets, equity markets, the extent of work stoppage and economic impacts that may

result from the COVID 19 virus, costs and supply of materials relevant to the mining industry, change in

government and changes to regulations affecting the mining industry.

Forward-looking statements in this release may include statements regarding: the current and future work

program, including the extent and nature of exploration to be conducted in 2020, as well as future possible

drilling on the properties described. Although we believe the expectations reflected in our forward-looking

statements are reasonable, results may vary. The forward-looking statements contained herein represent the

expectations of FireFox as of the date of dissemination and, accordingly, are subject to change after such date.

Readers should not place undue importance on forward -looking statements and should not rely upon this

information as of any other date. FireFox does not undertake to update this information at any particular

time except as required in accordance with applicable laws.