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FireFox Gold Drills 20.4 metres at 5.1 g/t Gold and Extends the Footprint of Mineralization at Mustajärvi East Target in Finland

Drill Results

FireFox Gold Drills 20.4 metres at 5.1 g/t Gold and Extends the Footprint of Mineralization

at Mustajärvi East Target in Finland

SODANKYLA , FINLAND – (July 18, 2023) – FireFox Gold Corp. (TSX.V: FFOX)(OTCQB: FFOXF)(“FireFox” or the

“Company”) is pleased to report the results from the first four holes of the spring 2023 core drilling campaign

at the Company’s 100% -held Mustaja rvi Gold Project in Lapland, Finland . Drill holes 2 3MJ001, 23MJ002,

23MJ003 and 23MJ004 at the East Target all encountered several significant intervals of gold mineralization

and extended the mineralization to the northwest, southwest, southeast, and downdip . Each hole yielded

assays above 10.0 g/t gold. Highlights of selected intervals are shown below, while Table 1 includes all

significant intercepts:

• 23MJ001

• 11.95m averaging 9.69 g/t Au from 5.4 metres down hole (includes 0.3 metres of core loss);

▪ including 0.75m at 94.50 g/t Au; and

• 5.35m averaging 8.09 g/t Au from 37.25 metres down hole;

▪ including 0.85 m at 28.87 g/t Au.

• 23MJ002

• 7.35 m averaging 2.40 g/t Au from 60.0 metres down hole;

▪ including 1.0 meter at 10.51 g/t Au; and

• 9.00 m averaging 1.06 g/ Au from 103.0 metres down hole.

• 23MJ003

• 9.50 m averaging 2.08 g/t Au from 155.5 metres down hole;

• 2.45 m averaging 15.22 g/t Au from 248.65 meters down hole;

▪ including 1.45m at 24.16 g/t Au.

• 23MJ004

• 20.45 m averaging at 5.14 g/t Au from 12.0 metres down hole;

▪ including 0.75 m at 23.92 g/t Au;

▪ including 3.15 m at 13.69 g/t Au;

▪ including 0.9 m at 20.83 g/t Au; and

• 14.8 m averaging 6.00 g/t Au from 54.0 metres down hole;

▪ including 3.45 m at 19.43 g/t Au , which includes 1.55 m at 34.72 g/t Au.

Carl Lofberg, FireFox’s CEO, commented about the new results, “The drill results from Mustajärvi continue to

reveal thicker replacement -style gold mineralization that is very near surface. These four holes have filled in

some gaps in the heart of the East Target and confirmed an expansion of the system to the south with a 120m

step out hole. These results also confirm the presence of at least two directions of controlling structures - the

main lode has been confirmed as plunging to the southwest and deeper high -grade intercepts reinforce the

importance of the northeast trending vein system. We have much more data on the way, as results from the final

four holes of this drill program are still pending and o ur team has commenced a trenching program at

Mustajärvi East.”

Firefox intends to release updated long and cross sections later in July, along with results from the final four

drill holes in the spring 2023 drill program.

Discussion of Drill Results

The Mustaja rvi Project lies along the highway between the cities of Kittila and Sodankyla , approximately 17

kilometres east of Kittila . The project remains at an early stage. FireFox and predecessor companies have

drilled approximately 14,158 metres, and drilling has delineated three different lodes of gold mineralization

along more than 1.5 kilometres of strike so far. Due to its near -surface high-grade nature, the Company has

been focusing most recently on the East Target . Figure 1 shows the surface traces of the most recent drill

holes and mineralization at the East Target in relation to those from previous drilling and ground magnetics

data.

As reported in the June 14, 2023 news release , the spring 2023 drilling program at Mustaja rvi was focused

on filling some gaps in the drilling and testing for extensions to the south, west, and southwest. These first

four holes from the program have improved confidence in the high -grade core of the East Target and

established control of an important fault on the south side of the deposit, which has been confirmed as

mineralized.

Figure 1 - Mustajärvi Location Map with Recent Drilling over Ground Magnetics

Drill holes 23MJ001 and 23MJ002 were drilled along a northwest-southeast fence in an opposing scissors

fashion. The first hole was drilled at an azimuth of 320 °, while the second drillhole was directed at 140°.

Their drillhole traces parallel each other, approximately 15 metres apart. The holes were designed to test the

western side of the shallow high-grade replacement style mineralization and probe for downdip extensions

of the Riedel veins that often host high-grade gold. This orientation of drilling cuts perpendicular to the first

order structures at Mustaja rvi. In this part of the property, the Mustaja rvi fault zone is represented by

multiple splays that trend northeast, and this direction is an important control in both replacement-style and

vein hosted mineralization.

In addition to infilling a gap in the geological model on the western side of the target, 23MJ001 tested for

deeper vein -controlled mineralization north of the main lode. The hole was collared in thin glacial till

sediments overlying strongly weathered intermediate tuffites. Just below the glacial sediments, the tuffites

are pervasively albitized, sericitized and silicified, with fracture-controlled (secondary) kaolinite. The hole is

dominantly hosted in the intermediate volcaniclastic sediments, but there are multiple mafic and ultramafic

interbeds and possible dikes. Faulting is evident in the hole, sometimes associated with zones of high pyrite,

and mylonite zones appear deeper in the hole. Pyrite, often oxidized, is abundant in the shallow portions of

the hole, occurring as disseminations, patches and clots along foliations and fractures, and in veins. In the

deeper portions of the hole, pyrite is most often associated with quartz-carbonate-tourmaline veins.

Gold mineralization starts immediately beneath the glacial cover at a depth of 5.4 m, where 23MJ001 cut an

interval averaging 9.69 g/t Au over 11.95 m, including 37.24 g/t Au over 2.25 m. The narrower high-grade

zones are usually associated with massive pyrite and faulting, but the longer interval exhibits clear evidence

of gold accompanying the albite-silica-sericite-pyrite replacement. As is commonly seen at Mustaja rvi, early

albite appears to make the rock brittle and the gold mineralization enters later either with massive silica and

pyrite or in crosscutting brittle veins. In these shallow intercepts, gold may be enriched by the process of

oxidation, but this has yet to be confirmed as high-grades carry into primary sulphide-bearing intervals.

There is additional high-grade mineralization sporadically down hole to 51 m depth, with an additional wider

zone starting at 37.25 m that averaged 8.09 g/t Au over 5.35m (See Figure 2 for a photo of the drill core) .

Numerous mylonite zones in the hole are mineralized, such as a 0.8m sample from 171m depth, which

contained 1.23 g/t Au.

Drill hole 23MJ002 is the northernmost collar to date at the East Target. This hole was designed to undercut

the near -surface replacement -style mineralization and test its western downdip continuation. The hole

passed through a more monotonous sequence of intermediate tuffites, which is cut by numerous faults and

veins, but mafic rocks were much less abundant than in 23MJ001. The hole encountered 21 individual

mineralized samples above the cutoff grade of 0.5 g/t Au between 33.0 and 127.0 metres depth. From 60.0 m

depth, there is a 7.35 m interval averaging 2.40 g/t Au, including 1.0 m at 10.51 g/t, which is associated with

vein breccias and mylonite. There is also deeper lower-grade mineralization, as is commonly seen south of

the heart of the system.

Drill hole 23MJ003 was collared across the highway more than 120 metres southeast of any previous

drilling at the East Target. The hole was directed northwest at an azimuth of 320° towards deep

mineralization previously intersected by drill hole 22MJ025 ( see FireFox news release dated February 15,

2023), which returned 1.2 m at 8.75 g/t Au from 251 m depth and several intervals above 1.0 g/t Au. In

addition, this hole tested the predicted contact between Savukoski group ultramafic rock s and Sodankyla

group metasediments.

The c ontact between the ultramafic volcanic s and the metasedimentary intermediate tuffites was

successfully intersected at a depth of 152 metres. The ultramafic rocks near the contact are talc-carbonate-

chlorite altered, locally with disseminated sulphides. The contact zone is strongly mylonitized and the rocks

immediately beneath the contact are strongly altered, reflecting pervasive albite and fracture -controlled

sericite-kaolinite. The footwall intermediate tuffites reflect regular interbeds of mafic and ultramafic volcanic

rocks and several faults and mylonite zones. The hole intersected several mineralized intervals with weak

disseminated pyrite mineralization associated with sericite-kaolinite.

While most of the intercepts in 23MJ003 are comparatively narrow, several of the significant drill intercepts

are associated with albite -silica-sericite-pyrite replacement. Quartz-carbonate-tourmaline-pyrite veins and

veinlets are also widespread in this drill hole. At 155.5 m depth, the hole intersected an interval of 9.50 m

averaging 2.08 g/t Au, including 1.0 m at 8.63 g/t Au. Mineralization in this zone is hosted in albite-quartz-

sericite alteration with local carbonate-tourmaline veinlets.

At approximately the same depth as previously dri lled in the area, 22MJ003 confirmed a significant deep

high-grade zone of gold mineralization. This interval was 2.45m averaging 15.22 g/t Au, including 1.45m at

24.16 g/t Au, from 248.65 metres deep. The high-grade zone is hosted in quartz-albite fault breccia (possible

hydrothermal breccia) with disseminated pyrite mineralization and associated quartz -tourmaline and

tourmaline veinlets (See Figure 3 for a photo of the drill core) . In total, drill hole 23MJ003 intersected 14

individual mineralized intervals above the cutoff grade of 0.5 g/t Au.

Drill hole 23MJ004 was collared on the east side of the East Target, directed at an azimuth of 240° to

evaluate the near -surface replacement zone and its continuation down plunge to the southwest. The

southwest drill direction enables testing of the northwest oriented faults. The thickest and highest-grade gold

zones at Mustaja rvi East appear to be controlled by intersections of both prevailing structural directions.

Figure 1 shows that this hole begins in the magnetic low known to host the near-surface high grade gold and

plunges into a subtle magnetic low corridor to the southwest.

Immediately beneath a thin veneer of glacial sediments (5.7 metres downhole), the hole passed into

intermediate tuffites, which are pervasively albitized and strongly oxidized. The volcaniclastic rocks continue

to the bottom of the hole at 175.5m, but the sequence is cut by gabbro dikes and occasional interbeds of mafic

tuffs. In total, this hole encompassed 41 individual samples that assayed above the cutoff grade of 0.5 g/t Au.

Mineralization started at 12 m depth, where the h ole intersected a near-surface pyrite mineralized zone,

which returned 20.45m averaging 5.14 g/t Au . This interval included multiple short higher-grade

intercepts, including 3.15m at 13.69 g/t Au, and 0.75 m at 23.92 g/t Au. The gold in this zone correlates with

moderate to strong concentrations of pyrite that occur in several modes, including replacement -style on

foliations and fractures, as well as stringers and veinlets. A photo of the drill core is linked as Figure 4.

Another high-grade zone was intercepted at 54.0 m depth, spanning an interval of 14.8m that averaged 6.00

g/t Au, including 3.45 m at 19. 43 g/t Au. This interval is also dominated by replacement -style pyrite and

pervasive silicification and variable sericite and kaolinite.

As shown in Table 1, several additional well-mineralized intervals were intercepted between 89m and 155m

depth. Gold mineralization is consistently associated with pyrite, most often in quartz-carbonate-tourmaline-

pyrite (QCTP) veins and veinlets cutting pervasively albitized intermediate tuffites. The silica-sericite-pyrite

replacement zones with gold normally occur in t he metasedimentary (tuffite) rock package. Pyrite also

commonly forms individual massive stringers along brittle fractures.

It is noteworthy that drill hole 23MJ004 ends in mineralization . Just beneath a mylonite zone in ultramafic

volcanic rocks, the rock becomes heavily veined and fractured. The drill was likely entering a fault zone,

where recovery became difficult. The final sample was a veined and brecciated intermediate tuffite with

pervasive albite and silica, bladed calcite, and traces of visible pyrite. The last 0.9m sample from 174.6 m

depth assayed 4.25 g/t Au.

It is clear from these drill holes that the Mustaja rvi East system persists to depth with numerous examples

of QCTP veins and breccias containing more than 3.0 g/t gold having no follow-up drilling yet.

Table 1: Significant Drill Intercepts in Drillholes 23MJ001 – 23MJ004

Cutoff Grade 0.5 g/t Au

Drill

Hole

From (m) To (m) Interval (m) Au Grade** (g/t)

23MJ001 5.40 17.35 11.95* 9.69

Including 5.40 7.00 1.60 15.93

Including 11.00 17.35 6.35 14.02

Which includes 15.90 16.65 0.75 94.50

28.55 29.25 0.70 4.41

30.80 31.80 1.00 1.05

37.25 42.60 5.35 8.09

Including 37.25 38.10 0.85 28.87

Including 41.70 42.60 0.90 19.97

50.00 51.00 1.00 3.59

171.00 171.80 0.80 1.23

23MJ002 33.00 34.00 1.00 1.84

38.00 41.00 3.00 0.56

60.00 67.35 7.35 2.40

Including 61.00 62.00 1.00 10.51

70.00 71.00 1.00 3.67

77.00 78.00 1.00 3.59

96.00 98.00 2.00 0.76

103.00 112.00 9.00 1.06

Including 106.80 107.80 1.00 4.33

114.00 115.00 1.00 0.76

122.00 123.00 1.00 3.43

127.00 128.00 1.00 0.59

23MJ003 155.50 165.00 9.50 2.08

Including 158.50 159.50 1.00 8.63

Including 164.00 165.00 1.00 6.60

171.00 171.70 0.70 2.24

203.60 204.60 1.00 1.27

208.50 209.50 1.00 2.01

211.60 212.60 1.00 1.72

223.90 224.90 1.00 1.34

248.65 251.10 2.45 15.22

Including 248.65 250.10 1.45 24.16

268.60 269.30 0.70 0.92

23MJ004 12.00 32.45 20.45 5.14

Including 14.50 15.25 0.75 23.92

Including 21.60 24.75 3.15 13.69

Also includes 24.05 24.75 0.70 28.00

Including 27.10 32.45 3.70 6.91

Also includes 27.10 28.00 0.90 20.83

Also includes 31.80 32.45 0.65 15.97

45.60 50.00 4.40 0.79

54.00 68.80 14.80 6.00

Including 55.90 59.35 3.45 19.43

57.80 59.35 1.55 34.72

Including 65.50 66.20 0.70 12.83

89.00 93.90 4.90 4.70

including 91.50 93.90 2.40 8.83

114.00 115.00 1.00 0.76

123.20 126.70 3.50 0.98

152.00 153.00 1.00 1.15

171.00 171.95 0.95 2.46

174.60 175.50 0.90 4.25

Drilling is believed to be perpendicular to the dip of the mineralization, however true widths are not yet

known and will be confirmed with additional drilling and geologic modelling.

* Intercept includes 0.3 m of core loss. The lost interval was assigned a grade of 0.0 g/t Au for all

calculations.

** Au grades uncapped.

Table 2: Mustajärvi Drilling 2023 Collar Information

(coordinates presented in EPSG:3067)

Drill Hole Easting Northing Azimuth

(°)

Plunge

(°)

Final

Depth (m)

23MJ001 429085.4 7501026 320 60 188

23MJ002 429037.1 7501068 140 50 151.7

23MJ003 429214 7500912 320 60 284

23MJ004 429111 7501055 240 50 175.4

Methodology & Quality Assurance

The core was transported from the rig to the Company´s core storage facility in Sodankyla , where FireFox’s

exploration team conducted the geological and geotechnical logging and selected the assay intervals. Assay

intervals were generally 1 metre but in some circumstances were modified according to lithological

boundaries and other factors. FireFox geologists maintained chain of custody and sampling procedures

according to best industry practice and with due attention to quality assurance and quality control, including

sampling field duplicates and insertion of certified standard and blank samples.

FireFox team members transported the samples to an ALS sample prep lab in Sodankyla . The samples were

sawed then crushed to -2 mm, split and pulverized into 1kg pulps, before being shipped to the ALS facility in

Rosia Montana, Romania for gold by fire assay of 50 gm aliquots with AAS finish (method Au -AA24). All

samples exceeding 10.0 g/t Au were re-assayed in triplicate by fire assay of 50 gm aliquots with a gravimetric

finish (method Au-GRA22).

ALS Laboratories is a leading international provider of assay and analytical data to the mining industry. All

ALS geochemical hub laboratories, including the Irish facility, are accredited to ISO/IEC 17025:2017 for

specific analytical procedures. The Firefox QA/QC program consists of insertion of certificated standard

material and blanks inserted by Firefox into the analytical batches did not show deviations fr om

recommended values.

Patrick Highsmith, Certified Professional Geologist (AIPG CPG # 11702) and director of the Company, is a

qualified person as defined by National Instrument 43-101. Mr. Highsmith has helped prepare, reviewed, and

approves the technical information in this news release.

Dr. Sven Ho nig, Certified European Geologist (EFG EurGeol Title # 1789) and General Manager - Exploration

of the Company, is a qualified person as defined by National Instrument 43-101. Dr. Ho nig has supervised the

field work reported herein and has helped to prepare and approves the technical information in this news

release.

About FireFox Gold Corp.

FireFox Gold Corp is listed on the TSX Venture Stock Exchange under the ticker symbol FFOX. FireFox also

trades on the OTCQB Venture Market Exchange in the US under the ticker symbol FFOXF. The Company has

been exploring for gold in Finland since 2017 where it holds a large portfolio of prospective ground.

Finland is one of the top mining invest ment jurisdictions in the world as indicated by its multiple top -10

rankings in recent Fraser Institute Surveys of Mining Companies. Having a strong mining law and long mining

tradition, Finland remains underexplored for gold. Recent exploration results in the country have highlighted

its prospectivity, and FireFox is proud to have a Finland based CEO and technical team.

For more information, please refer to the Company’s website and profile on the SEDAR website at

www.sedar.com.

On behalf of the Board of Directors,

“Carl Löfberg”

Chief Executive Officer

CONTACT:

FireFox Gold Corp.

Email: [email protected]

Telephone: +1-778-938-1994

Forward Looking Statements

The information herein contains forward looking statements that are subject to a number of known and unknown

risks, uncertainties and other factors that may cause actual results to differ materially from those anticipated in

our forward-looking statements. Factors that could cause such differences include changes in world commodity

markets, equity markets, the extent of work stoppage and economic impacts that may result from the COVID 19

virus, costs and supply of materials relevant to the mining industry, change in government and changes to

regulations affecting the mining industry.

Forward-looking statements in this release may include statements regarding: the intent to conduct additional

drilling; the belief as to the location of the most prospective gold targets; the location of targets for future drill

programs; and the current and future work program, including the extent and nature of exploration to be

conducted in 2023. Although we believe the expectations reflected in our forward -looking statements are

reasonable, results may vary.

The forward -looking statements contained herein represent the expectations of FireFox as of the date of

dissemination and, accordingly, are subject to change after such date. Readers should not place undue importance

on forward-looking statements and shoul d not rely upon this information as of any other date. FireFox does not

undertake to update this information at any particular time except as required in accordance with applicable laws.