New Earth Resources Welcomes Jack Lifton as Advisor to the Company
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New Earth Resources Welcomes
Jack Lifton as Advisor to the
Company
February 3, 2026 | Source: New Earth Resources Corp.
Vancouver, British Columbia / February 3, 2026 – NEW EARTH RESOURCES CORP. (CSE:
EATH) (“New Earth” or the “Company”) is pleased to announce the appointment of Jack Lifton
as an advisor to the Company.
Mr. Lifton is a globally recognized consultant in the natural resources sector, bringing decades of
experience across mining, refining, fabrication, and the manufacturing of specialty chemicals and
technology metals. He has held senior roles including research scientist, technical operations
manager, plant manager, and CEO in the OEM automotive electronics and rare metals industries.
He is widely known for his expertise in innovative processing technologies for Rare Earth
Elements (REEs) and other critical metals.
Currently, Mr. Lifton serves as Co-Chair of the Critical Minerals Institute (CMI), focused on
developing a North American critical mineral supply chain, and as Director of the Industrial Policy
Institute, which advises governments on policies for managing critical metals and materials. He is
a frequent speaker, consultant, and author on critical minerals markets, technology metals, and
advanced extraction and refining techniques. Mr. Lifton also holds a law degree from the
University of Detroit Mercy School of Law and a degree in Chemistry and Mathematics from
Wayne State University, reflecting a strong foundation in both science and law that supports his
industry insight.
In his advisory role, Mr. Lifton will provide guidance on critical minerals markets, project
evaluation, and broader industry trends to support New Earth’s exploration strategy and long-term
positioning.
“We are very pleased to welcome Mr. Lifton to our team,” said Lawrence Hay, CEO of New Earth.
“His insight, experience, and global perspective support our broader exploration strategy as we
evaluate opportunities within Canada’s rare earth and critical minerals sector.”
About the Company
New Earth Resources Corp. is a Canadian -based mineral exploration company acquiring and
developing advanced and early-stage exploration projects. Its flagship project is its 100% owned,
past-producing Lucky Boy Uranium Property located in Gila County, Ariz ona, USA. Consisting of
14 Lode Claims, and spanning approximately 273 acres, the Lucky Boy Project covers a small
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open pit and underground workings that produced uranium in the 1950's, and again in the 1970's.
In addition to Lucky Boy, included in the Company's uranium portfolio are three claims located in
Saskatchewan, Canada covering 365 hectares.
The Company also has the option to acquire a 100% interest in 23 claims covering approximately
1,102 hectares in the Strange Lake area of Quebec, Canada, known as the "SL Project", which is
prospective for rare earth elements. In addition, the Company has the option to acquire a 100%
interest in the Red Wine Rare Earth Project, comprising 2 non -contiguous mineral claims located
in Labrador, Canada covering approximately 1,575 hectares.
For further information, please refer to the Company’s website at
www.newearthresourcescorp.com or the Company's disclosure record on SEDAR+
(www.sedarplus.ca), or contact the Company by email at [email protected].
On Behalf of the Board of Directors "Lawrence Hay" President and CEO Tel: 778.317.8754
Email: [email protected].
Forward-Looking Information
Certain statements in this news release are forward -looking statements, including with respect to
future plans, and other matters. Forward -looking statements consist of statements that are not
purely historical, including any statements regarding beliefs, plans, expectations or intentions
regarding the future. Such information can generally be identified by the use of forwarding-looking
wording such as "may", "expect", "estimate", "anticipate", "intend", "believe" and "continue" or the
negative thereof or s imilar variations. The reader is cautioned that assumptions used in the
preparation of any forward-looking information may prove to be incorrect. Events or circumstances
may cause actual results to differ materially from those predicted, as a result of num erous known
and unknown risks, uncertainties, and other factors, many of which are beyond the control of the
Company, including but not limited to, business, economic and capital market conditions, the ability
to manage operating expenses, and dependence on key personnel. Such statements and
information are based on numerous assumptions regarding present and future business strategies
and the environment in which the Company will operate in the future, anticipated costs, and the
ability to achieve goals. Factors that could cause the actual results to differ materially from those
in forward-looking statements include, the continued availability of capital and financing, litigation,
failure of counterparties to perform their contractual obligations, loss of k ey employees and
consultants, and general economic, market or business conditions. Forward -looking statements
contained in this news release are expressly qualified by this cautionary statement. The reader is
cautioned not to place undue reliance on any forward-looking information.
The forward-looking statements contained in this news release are made as of the date of this news
release. Except as required by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward -looking statements, whether as a result of new
information, future events or otherwise.
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