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AG.TO ·

First Majestic Produces a Record 4.2M Silver Eqv. Oz in Q4 and Annual Record of 15.3M Silver Eqv. Oz in 2014; Announces 2015 Production Outlook and Cost Guidance

Production Results

FIRST MAJESTIC SILVER CORP.

Suite 1805 – 925 West Georgia Street Vancouver, B.C., Canada V6C 3L2 Telephone: (604) 688-3033 Fax: (604) 639-8873 Toll Free: 1-866-529-2807 Web site: www.firstmajestic.com; E-mail: [email protected]

NEWS RELEASE

New York – AG                January 13, 2015 Toronto – FR Frankfurt – FMV Mexico ‐ AG

First Majestic Produces a Record 4.2M Silver Eqv. Oz in Q4 and Annual Record of 15.3M Silver Eqv. Oz in 2014; Announces 2015 Production Outlook and Cost Guidance

First Majestic Silver Corp. ("First Majestic" or the "Company") is pleased to announce the Company’s fourth quarter and full year 2014 production results, as well as guidance for 2015.

Total production during 2014 reached a new record of 15,257,958 equivalent ounces of silver, representing a 19% increase over 2013. The equivalent silver production for 2014 consisted of 11,748,721 ounces of silver, 12,283 ounces of gold, 39,192,908 pounds of lead and 13,130,378 pounds of zinc.

Total production in the fourth quarter also reached a new quarterly record of 4,247,527 equivalent ounces of silver consisting of 3,074,567 ounces of silver, 3,326 ounces of gold, 11,764,160 pounds of lead and 4,580,260 pounds of zinc.

Keith Neumeyer, President & CEO, states, “Our fourth quarter production results show that our operations are back  on  track  following  a  brief  period  of  operational  adjustments.  We  have  made  difficult  but  necessary changes to adapt to the current market environment and our recent cost cutting is beginning to be realized at the operations. We have made great strides thus far and I look forward to further cost improvements and efficiencies throughout 2015.”

Production Details Table: 

Q4 Q3 Q/Q YE YE Y/Y 2014 2014 Change Consolidated Production Results 2014 2013 Change
683,528 4,247,527 3,074,567 201 70 11,764,160 4,580,260 3,326 ‐621,196 3,523,536 2,680,439 196 68 9,703,792 3,222,877 2,781 62910% 21% 15% 2% 2% 21% 42% 20% ‐100%Ore processed/tonnes milled Total production ‐ ounces of silver equivalent Total silver ounces produced Silver grade (g/t) Silver recovery (%) Pounds of lead produced Pounds of zinc produced Gold ounces produced Tonnes of Iron ore produced2,613,411 15,257,958 11,748,721 206 68 39,192,908 13,130,378 12,283 1,3322,741,717 12,791,527 10,641,465 193 62 26,904,093 8,509,097 10,040 14,633‐5% 19% 10% 7% 9% 46% 54% 22% ‐91%

Quarterly Operational Review: 

The  total  ore  processed  during  the  quarter  at  the  Company's  five  operating  silver  mines:  La  Encantada,  La Parrilla, Del Toro, San Martin and La Guitarra, amounted to 683,528 tonnes, reflecting a 3% decrease compared to the fourth quarter of 2013 and a 10% increase from the previous quarter. The increase in tonnes compared to the prior quarter was primarily due to higher throughput rates at Del Toro as the flotation circuit utilization increased to planned operating levels following a plant reconfiguration during the third quarter.

Average silver grades in the quarter for the five mines increased by 5% to 201 g/t compared to 191 g/t in the fourth  quarter  of  2013  and  increased  2%  compared  with  the  previous  quarter.  Combined  silver  recoveries averaged 70% during the quarter, up from 64% compared to the same quarter in the prior year and a slight improvement over the third quarter average of 68%.

The Company's underground development in the fourth quarter consisted of 11,772 metres, reflecting a 6% decrease compared to 12,546 metres completed in the previous quarter.

At quarter end, six diamond drill rigs were active at the Company’s five operations. The Company completed 5,990 metres of diamond drilling in the quarter compared to 18,335 metres in the prior quarter, representing a 67%  decrease.  The  decrease  in  metres  drilled  was  primarily  due  to  additional  budget  cuts  within  the exploration program.

Mine by Mine Quarterly Production Table: 

OreTonnes Silver GradeSilverSilver OzGold OzPounds ofPounds of Equivalent
MineProcessedper Day(g/t)Recovery %ProducedProducedLeadZincSilver Ounces
La Encantada186,4112,02624853%788,36959‐‐792,605
La Parrilla175,8301,91114280%646,2832443,855,0524,580,2601,159,177
Del Toro175,5521,90819475%817,7541587,909,108‐1,264,751
San Martin96,6511,05124977%592,6981,451‐‐698,605
La Guitarra49,08453416887%229,4631,414‐‐332,389
Total683,5287,43020170%3,074,5673,32611,764,1604,580,2604,247,527

The following prices were used in the calculation of silver equivalent ounces: Silver: $16.50 per ounce; Gold: $1,202 per ounce; Lead: $0.91 per pound; Zinc $1.02 per pound.

At the Del Toro Silver Mine: 

  • During the quarter, Del Toro achieved a new quarterly record production of 1,264,751 silver equivalent ounces  representing  an  increase  of  77%  compared  to  the  previous  quarter.  The  plant  processed 175,552  tonnes  of  ore  through  flotation  with  an  average  silver  grade  of  194  g/t.  The  increase  in production was primarily due to a 31% increase in throughput, a 14% increase in silver grades and an improvement in silver recoveries from 68% to 75%.
  • Lead  production  reached  a  new  quarterly  record  of  7,909,108  pounds.  Lead  grades  and  recoveries averaged 3.4% and 61% respectfully in the fourth quarter, an increase of 13% and 29% compared to the previous quarter due to higher quality sulphide ore production from the Perseverancia mine.
  • Underground  development  completed  in  the  quarter  totaled  2,095  metres  compared  with  2,479 metres developed in the previous quarter.
  • At quarter end, one underground drill rig was active at Del Toro. Total exploration metres drilled in the fourth quarter amounted to 559 metres compared to 5,181 metres drilled in the previous quarter.

At the La Encantada Silver Mine: 

  • During the quarter, total production consisted of 792,605 silver ounces representing a 2% decrease in silver production over the previous quarter primarily due to a 4% decrease in the silver grade offset by a 10% increase in throughput.
  • The installation process for the new 12 x 24 ball mill foundations began in December and is scheduled to be completed by the end of February. The new ball mill, crusher, two vibrating screens and a series of  conveyor  belts  will  be  installed  over  the  coming  months.  The  plant  expansion  is  expected  to  be completed by the end of June allowing for the ramp up to 3,000 tpd in July.
  • A total of 4,344 metres of underground development were completed in the fourth quarter compared to 3,537 metres of development in the previous quarter.
  • At  quarter  end,  one  underground  drill  rig  was  active  at  La  Encantada.  A  total  of  3,367  metres  of exploration and definition drilling was completed in the fourth quarter compared to 4,496 metres of drilling in the previous quarter.

At the La Parrilla Silver Mine: 

  • During the quarter, the flotation circuit processed 94,513 tonnes with an average silver grade of 163 g/t and a 91% recovery while the cyanidation circuit processed 81,317 tonnes with an average silver grade of 118 g/t and a 64% recovery.
  • Zinc production increased 42% compared to the previous quarter to 4,580,260 pounds due to higher grade production stopes within the Vacas mine.
  • Due to a reduction in underground mining contractors, the extraction of underground oxide ore within the  San  Marcos  mine  was  slowed  temporarily  during  the  quarter.  The  Company  extracted  11,024 tonnes (120 tpd) of oxide ore from San Marcos and the remaining 70,293 tonnes (764 tpd) of oxide ore came from the lower grade Quebradillas open pit and other underground production areas.
  • Underground  development  completed  in  the  quarter  totaled  2,378  metres  compared  with  2,315 metres developed in the previous quarter.
  • At  quarter  end,  one  underground  drill  rig  was  active  within  the  La  Parrilla  property.  A  total  of  685 metres were drilled in the fourth quarter compared to 2,409 metres in the previous quarter.

At the San Martin Silver Mine: 

  • During the quarter, San Martin set another quarterly production record of 592,698 silver ounces and 1,451 ounces of gold representing an increase of 16% and 24%, respectively, compared to the previous quarter. The increase was primarily due to a 5% increase in silver grades and a 6% increase in silver recoveries.
  • Underground development completed in the fourth quarter totaled 1,414 metres compared with 2,333 metres of development in the previous quarter.
  • At  quarter  end,  one  underground  drill  rig  was  active  within  the  San  Martin  property.  Total  metres drilled  in  the  fourth  quarter  amounted  to  943  metres  compared  to  2,968  metres  of  drilling  in  the previous quarter.

At the La Guitarra Silver Mine: 

  • During the quarter, total production consisted of 229,463 silver ounces and 1,414 gold ounces. This represents  a  40%  increase  in  silver  production  over  the  previous  quarter  primarily  due  to  a  27% increase in the silver grade as the company has completed the transition from working in the old La Guitarra zone to the newly developed El Coloso zone.
  • Mine production within the El Coloso area delivered 24,578 tonnes (267 tpd) during the quarter or 50% of total production. The Company anticipates full mine production to reach 500 tpd from El Coloso in early 2015.
  • A  total  of  1,541  metres  of  development  were  completed  in  the  fourth  quarter  compared  to  1,882 metres of development in the previous quarter.
  • At quarter end, two underground drill rigs were active within the La Guitarra property. Total metres drilled  in  the  quarter  amounted  to  436  metres  compared  to  3,281  metres  drilled  in  the  previous quarter.

2015 Production Outlook and Cost Guidance: 

For 2015, the Company anticipates 2015 silver production will range between 11.8 to 13.2 million ounces (15.3 to 17.1 million silver equivalent ounces). A majority of the projected increase will be achieved following the upgrade and expansion of the crushing and grinding area at La Encantada in the first half of 2015 to allow the processing of ore to be increased to 3,000 tpd in combination with an increase in underground mine extraction linked to the addition of bulk mining methods.

A mine‐by‐mine breakdown of the 2015 production guidance is included in the table below (in millions):

Mine2014 Ag Oz2014 Ag Eq. Oz2015E Ag Oz2015E Ag Eq. Oz
La Encantada3.73.74.0 – 4.54.0 – 4.5
La Parrilla2.94.72.6 – 2.94.3 – 4.8
Del Toro2.73.72.6 – 2.93.7 – 4.2
San Martin1.82.11.8 – 2.02.1 – 2.3
La Guitarra0.61.10.8 – 0.91.2 – 1.3
Totals:11.715.311.8 ‐ 13.215.3 – 17.1

*Metal price assumptions for calculating equivalents are: silver: $17.00/oz, gold: $1,200/oz, lead: $0.95 /lb, zinc: $1.02 /lb.

The Company is projecting its 2015 All‐In Sustaining Cost per Ounce (“AISC”), as defined by the World Gold Council,  to  be  within  a  range  of  $13.96  to  $15.48  per  payable  silver  ounce.  Excluding  non‐cash  items,  the Company  anticipates  its  2015  AISC  to  be  within  a  range  of  $13.50  to  $14.96  per  payable  silver  ounce.  An itemized AISC cost table is provided below:

FY 2015           All‐In Sustaining Cost Calculation (1)

($ /Ag oz) 

Total Cash Costs per Payable Silver Ounce  8.17 – 9.09 General and Administrative Costs  1.55 – 1.73 Workers’ Participation  0.16 – 0.10 Royalties and 0.5% Mining Environmental Fee  0.12 – 0.13 Sustaining Development Costs  1.51 – 1.69 Sustaining Plant, Property and Equipment Costs  1.71 – 1.91 Sustaining Exploration Costs  0.28 – 0.31 Share‐based Payments (non‐cash)  0.38 – 0.43 Accretion of Reclamation Costs (non‐cash)  0.08 – 0.09

All‐In Sustaining Costs: (WGC definition)   13.96 – 15.48 All‐In Sustaining Costs: (WGC excluding non‐cash items)  13.50 – 14.96 

1. AISC  is  a  non‐GAAP  measure  and  is  calculated  based  on  guidance  provided  by  the  World  Gold Council  (“WGC”)  in  June  2013.  AISC  is  used  as  a  comprehensive  measure  for  the  Company’s consolidated operating performance. WGC is a not a regulatory industry organization and does not have  the  authority  to  develop  accounting  standards  for  disclosure  requirements.    Other  mining companies  may  calculate  AISC  differently  as  a  result  of  differences  in  underlying  accounting principles,  the  definition  of  “sustaining  costs”  and  the  distinction  between  sustaining  and expansionary capital costs.

In 2015, the Company plans to invest a total of $75.6 million on capital expenditures consisting of $44.7 million for  sustaining  requirements  and  $30.9  million  for  expansionary  projects.  This  total  represents  a  significant reduction in capital expenditures compared to the prior year.

The 2015 annual budget includes a total of $29.1 million to be spent towards property, plant and equipment, $37.1 million towards total development, $8.1 million in total exploration and $1.3 million towards corporate projects. Management has the option to make adjustments to the projected 2015 budget should metal prices continue to remain weak in 2015.

First Majestic is a mining company focused on silver production in México and is aggressively pursuing the development of its existing mineral property assets and the pursuit through acquisition of additional mineral assets which contribute to the Company achieving its corporate growth objectives.

FOR FURTHER INFORMATION contact [email protected], visit our website at www.firstmajestic.com or call our toll free number 1.866.529.2807.

FIRST MAJESTIC SILVER CORP.

“signed"

Keith Neumeyer, President & CEO

Cautionary Note Regarding Forward Looking Statements

This press release contains "forward-looking statements", within the meaning of the United States Private Securities Litigation Reform Act of 1995 and applicable Canadian securities legislation, concerning the business, operations and financial performance and condition of First Majestic Silver Corp. Forward-looking statements include, but are not limited to, statements with respect to the future price of silver and other metals, the estimation of mineral reserves and resources, the realization of mineral reserve estimates, the timing and amount of estimated future production, costs of production, capital expenditures, costs and timing of the development of new deposits, success of exploration activities, permitting time lines, hedging practices, currency exchange rate fluctuations, requirements for additional capital, government regulation of mining operations, environmental risks, unanticipated reclamation expenses, timing and possible outcome of pending litigation, title disputes or claims and limitations on insurance coverage. Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of First Majestic Silver Corp. to be materially different from those expressed or implied by such forward-looking statements, including but not limited to: risks related to the integration of acquisitions; risks related to international operations; risks related to joint venture operations; actual results of current exploration activities; actual results of current reclamation activities; conclusions of economic evaluations; changes in project parameters as plans continue to be refined; future prices of metals; possible variations in ore reserves, grade or recovery rates; failure of plant, equipment or processes to operate as anticipated; accidents, labour disputes and other risks of the mining industry; delays in obtaining governmental approvals or financing or in the completion of development or construction activities, as well as those factors discussed in the section entitled "Description of the Business - Risk Factors" in First Majestic Silver Corp.'s Annual Information Form for the year ended December 31, 2013, available on www.sedar.com, and Form 40-F on file with the United States Securities and Exchange Commission in Washington, D.C. Although First Majestic Silver Corp. has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. First Majestic Silver Corp. does not undertake to update any forward-looking statements that are incorporated by reference herein, except in accordance with applicable securities laws.